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    • Microsoft
    • PPC

    October 21, 2025

    What is Retargeting and Why is it Important in PPC?

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    8 MIN

    • Microsoft
    • PPC

    October 28, 2025

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    8 MIN

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

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How to Use Keyword Planner to Maximise Your Profits

Here’s how a keyword planner can help boost profits for your business and why you need to use one in 2020....
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Written by

James Rooney

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13 MIN

Responsive Search Ads Available Globally In Microsoft Advertising

Advertisers can now create Responsive Search Ads using the Microsoft Ads UI, Microsoft Ads Editor, and the Microsoft Ads API....
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Written by

Jess Kirkbride

Google Rolls Out Desktop Search Redesign With Black “Ad” Label

It's another redesign and a controversial one at that. Here's what you need to know about the new black "Ad" labels on desktop....
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Written by

Jess Kirkbride

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2 MIN

What if Team Rocket Used Google Ads to Take Over The Pokémon World?

Team Rocket has disbanded more times than the Spice Girls. But what if they returned with the help of Google Ads?...
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Written by

Luke Davis

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14 MIN

Hot Topics of The Week in PPC for 10th January 2020

As we welcome a new year and a new decade, we look at some of the hot topics in PPC featuring Microsoft, Twitter, and Google....
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Written by

Jess Kirkbride

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6 MIN

Product Updates: A Year In Review (2019)

2019 was the busiest year yet for Adzooma as a company and a PPC platform. Here is a review of all our major product updates...
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Written by

John Severn

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23 MIN

Agony Aunt: Why Am I Not Ranking For A Keyword?

Not having much luck ranking for a particular keyword? Solve the problem and improve your ranking with our guide....
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Written by

Katherine Collins

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14 MIN

Can You Beat Our “Most Searched Keywords of 2019” Game?

How much of 2019 can you really remember? Test your knowledge with our Most Searched Keyword of 2019 game and win a 2-month trial of...
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Written by

Amber Dawson

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3 MIN

15 Inspiring Landing Pages You’ll Want For Your Site

Effective landing pages increase CTRs, boost conversions and help you gain loyal customers. Here are 15 of the best examples....
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Written by

Jess Kirkbride

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17 MIN

Hot Topics of The Week in PPC: 13th December 2019

Christmas is around the corner but that doesn’t stop the world of PPC. Here are the hot topics for the week, featuring Google and Facebook....
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Written by

Jess Kirkbride

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7 MIN

5 Effective Hacks for Running PPC Campaigns

If you want highly-effective PPC campaigns that convert, try out these 5 killer hacks in your strategy today....
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Written by

Mark Thompson

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14 MIN

Agony Aunt: Where Should I Spend Our Social Media Budget?

Katherine, our resident Agony Aunt, is back with top tips on how to manage your social media budget effectively....
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Written by

Katherine Collins

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13 MIN

Hot Topics of The Week in PPC: 6th December 2019

The hot topics in PPC this week include Google Search Console updates, Facebook fraud, and plenty more....
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Written by

Jess Kirkbride

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8 MIN

16 Essentials For Your Sales Funnels To Boost Orders And Revenue

What is the goal of your campaign? To sell? To get more leads? Whatever it is you need to send your visitors somewhere where they...
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Written by

Simvoly

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10 MIN

How Cultural Appropriation Makes Us Question Branding in Beauty & Fashion

Is there a difference between Kylie Jenner wearing cornrows and white women wearing braids? Let’s discuss cultural appropriation....
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Written by

Jess Kirkbride

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19 MIN

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