Apple appears to be picking fights with everyone of late. But are they the superhero or the bad guy?...

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Written by

Amber Dawson

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12 MIN

As the US government sues Google, Adzooma asks users how trustworthy they find the company & the opinions of their ads. These are the results....

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Written by

Danielle Strouther

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8 MIN

Google Shopping is a crucial marketing channel in eCommerce. In this article, we look at the top 5 Google shopping agencies to find the best...

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Written by

Sophie Logan

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8 MIN

How does Bing search compare to Google search? We investigated their histories, differences and similarities....

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Written by

Sophie Logan

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11 MIN

Bad data can lead to bad decisions. Audit your web analytics data, implementation and integrations. Get better at data-led decision making....

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Written by

Gideon Delayahu

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16 MIN

When it comes to brand awareness, display ads are king. But are you getting the most out of them?...

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Written by

Sam Carr

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10 MIN

How much of what Google tells us is true? We looked at the company's transparency and the strategies behind its advertising and data collection....

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Written by

Amber Dawson

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18 MIN

PPC remarketing helps advertisers re-engage with interested people. Here’s how to use it to turn those people into customers....

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Written by

Will Haswell

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8 MIN

The concept of a “good” bounce rate involves different variables and measurements. Our guide will demonstrate what those are and how to achieve success....

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Written by

Luke Davis

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10 MIN

Google Ads have been partnered with Shutterstock for 4 years before Microsoft Advertising made their announcement. So, what’s different between the two partnerships?...

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Written by

Danielle Strouther

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3 MIN

Optimising your landing pages based on Google Analytics data is important. But what about optimising your Google Analytics account. Our guide shows you how....

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Written by

Will Haswell

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8 MIN

Google Shopping campaigns can always be improved. Our guide shows you how to optimise your campaigns and increase revenue....

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Written by

Ricki Gogna

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11 MIN

Sit tight for the most important PPC updates circulating the web this July, featuring Google Ads’ restrictions to spyware coming August 11th....

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Written by

Jess Kirkbride

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8 MIN

Google Ads offers a variety of bidding strategies from Maximising Clicks to Enhanced CPC. Our guide shows you how to use them to boost you...

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Written by

David Sharpe

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8 MIN

Enhanced CPC automatically adjusts manual bids to help you get more conversions. Our guide shows you how to use it to boost campaign performance....

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Written by

James Rooney

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8 MIN