Person reading a newspaper

Google Ads Simplifies Reporting For RSA Assets & Performance

The latest Google Ads update includes simplification of reports for responsive search ads performance and assets. Here's what it means for PPC managers and advertisers....

image_prson

Written by

Jess Kirkbride

icon_img

5 MIN

Smart Bidding: A Google Ads Guide

Smart Bidding uses machine learning to generate automated bid strategies in Google Ads. Our guide shows you how it works....

image_prson

Written by

Adzooma

icon_img

8 MIN

Importance of Google Ads Structure

Importance of Google Ads Structure

To boost efficiency of your Google Ads campaigns, you need a solid account structure. Here's how to make that happen....

image_prson

Written by

Amin Moslehi

icon_img

8 MIN

landing page experience

How To Improve Landing Page Experience

In Google Ads, your landing page experience score is important for your Ad Rank and Quality Score. Our guide shows you how to improve it....

image_prson

Written by

Jess Kirkbride

icon_img

10 MIN

Google Ads Update Explained: Where Do Your Audience Ideas Come From?

We looked at what the newest Google Ads update means for PPC advertisers....

image_prson

Written by

Jess Kirkbride

icon_img

4 MIN

Stars on a blue table

What Is Google Ads Quality Score and How Do You Use It?

Quality Score is a key factor in reaching the top position on Google Ads. Our guide looks at the metric and how to use it...

image_prson

Written by

Rob Wass

icon_img

8 MIN

What Marketers Need To Know About Brazil’s LGPD Privacy Law

Brazil’s LGPD is the latest privacy law due to come into effect. Here’s what you need to know about it and how it might affect...

image_prson

Written by

Danielle Strouther

icon_img

5 MIN

Google Ads Remarketing

A Guide To Google Ads Remarketing

Find out how to win conversions from returning customers with our guide to Google Ads remarketing....

image_prson

Written by

Sophie Logan

icon_img

11 MIN

What Is Conversion Tracking And How Does It Work?

Conversion tracking allows advertisers to monitor how customers engage with ads. Read our guide on how it all works....

image_prson

Written by

Mark Neale

icon_img

10 MIN

Sal Mohammed - Equality and The Invisible Problem

Equality and The Invisible Problem

Sal Mohammed delivers a personal story about inequality, invisible inconveniences, and how to bring them to the attention of others....

image_prson

Written by

Sal Mohammed

icon_img

8 MIN

Women in tech in a meeting

Women In Tech: Facing The Microaggressions Of A Male-Dominated Industry

The true impact of inequality for women in tech, described by today's female CEO's, founders, and innovators....

image_prson

Written by

Jess Kirkbride

icon_img

20 MIN

A person holding a phone on Google Maps

How To Perfect Google Local Campaigns

Are you using location targeting for your paid ads? Our guide will show you how to create the best Local Campaigns on Google Ads....

image_prson

Written by

Jess Kirkbride

icon_img

12 MIN

Women in Tech Q&A for International Women's Day 2020

Women In Tech: Q&A From International Women’s Day 2020

We spoke to 7 outstanding women in tech for International Women's Day back in March to find out more about their opinions on the industry....

image_prson

Written by

Jaye Bonser

icon_img

15 MIN

A Black woman holding a speech bubble over her head in a room of White people

Being Black in Digital Marketing

In a White-dominated industry, what is it like being Black in digital marketing and does technology help or hinder those experiences?...

image_prson

Written by

Luke Davis

icon_img

24 MIN

A person at their desk

8 Red-Hot PPC News Updates In June

Here is our round up of 8 of June's biggest news updates in the PPC industry, featuring Google, Linked, Facebook, and Instagram....

image_prson

Written by

Jess Kirkbride

icon_img

11 MIN