Chess pieces on a board

PPC Competitor Analysis Guide: How to Identify, Research and Beat Your Competition

Knowing who your competitors are in PPC is crucial. In this guide, we look at competitor analysis and how to stay ahead of the game....

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Written by

Danielle Strouther

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15 MIN

landing page experience

How To Improve Landing Page Experience

In Google Ads, your landing page experience score is important for your Ad Rank and Quality Score. Our guide shows you how to improve it....

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Written by

Jess Kirkbride

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10 MIN

facebook ads screen

How to Write Facebook Ads That Convert

Anyone can write a Facebook ad, but how do you write high-converting ads? Read our guide of 10 tips to find out....

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Written by

Jess Kirkbride

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9 MIN

A person holding a phone on Google Maps

How To Perfect Google Local Campaigns

Are you using location targeting for your paid ads? Our guide will show you how to create the best Local Campaigns on Google Ads....

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Written by

Jess Kirkbride

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12 MIN

How To Create A Landing Page That Converts Better Than Your Website

Here’s how you can drive more traffic, boost your clicks, and increase conversions – with a landing page that works alongside your website....

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Written by

Jess Kirkbride

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10 MIN

How To Use Microsoft Ads Demographic Targeting

How To Use Microsoft Ads Demographic Targeting

With demographic targeting, you can hone in on the right audience with your Microsoft Ads campaign. Here’s how to use it....

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Written by

Thomas Hampson

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9 MIN

How to Conduct a Full PPC Audit

PPC audits are important for success, whether your account is brand new or you have run paid ads for years. Here's how to conduct a...

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Written by

Will Haswell

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9 MIN

A man squeezing a lemon

How To Create A Facebook Squeeze Page

A squeeze page is designed to capture email addresses. Here’s how to create one for Facebook....

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Written by

Danielle Strouther

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11 MIN

A notebook and laptop on a desk

How To Write Perfect PPC Headlines In 5 Easy Steps

Crafting headlines for paid ads is a piece of cake with these 5 quick and easy steps....

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Written by

Jess Kirkbride

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11 MIN

automation

How To Use Microsoft Ads Automation with Adzooma

Learn how to use automation with all features of Microsoft Ads including automated rules and bids, ad extensions, and scripts....

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Written by

Sophie Logan

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9 MIN

roadmap

How To Build A PPC Roadmap

Visualize your paid ads journey with a PPC roadmap. Find out what you need to achieve success and download our free template....

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Written by

James Rooney

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13 MIN

Someone holding an iPhone and using the Calculator app

PPC Budgeting: How To Do It The Smart Way

Budgeting is a crucial element of PPC management. Our guide will show you ways to save money, boost sales and profits....

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Written by

David Sharpe

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12 MIN

Someone with a target symbol on their back

A Guide To PPC Audience Targeting

Audience targeting is a great way to boost the performance of your PPC campaigns. Here are some tips and tactics to get you started....

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Written by

Ricki Gogna

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12 MIN

data dashboard

How To Use PPC Data To Improve Performance

Making sense of PPC data can be difficult. But with this guide, you can get a better understanding of your metrics and turn them into...

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Written by

Will Haswell

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9 MIN

person on phone

How To Analyse Your Campaign Performance With A Funnel Report

A funnel report can help you breakdown your costs and metrics to find areas for success and improvement. Here's how....

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Written by

Luke Davis

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7 MIN