How To Influence People To Choose Your Brand Through Human Psychology

Here’s how you can use the psychology of persuasion to get people to say yes to your brand....
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Written by

Jess Kirkbride

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12 MIN

A thunderbolt and a heart either side of a blank head

Applying Behavioural Economics To Business & PPC: An Analysis

Behavioural economics studies the psychological aspects of economical decisions. We looked at how that affects PPC and business....
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Written by

Jess Kirkbride

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18 MIN

Is Writer’s Block Real And Is It Affecting You During COVID-19?

Is writer’s block a real psychological condition or just an excuse for not getting words down on the page?...
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Written by

Amber Dawson

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18 MIN

Someone working from home

How To Manage Your Mental Health As A Digital Marketer During COVID-19

Read these 16 tips on how to manage your mental health as a digital marketer during the COVID-19 pandemic....
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Written by

Luke Davis

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19 MIN

The Psychological Impact of Marketing with Field Expert Anil Biligihan

The Psychological Impact of Marketing with Field Expert Anil Biligihan

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....
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Written by

Amber Dawson

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13 MIN

An Addiction To Social Media Is Sending A Generation Into A Tailspin

An Addiction to Social Media is Sending a Generation into a Tailspin

Social media has undoubtedly brought the world together since its inception, but the true impact it's having on the human psyche is untold....
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Written by

Tom Mortimer

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10 MIN

How Customer Loyalty Is Built Through Creating Habits

How Customer Loyalty Is Built Through Creating Habits

Creating habits is how you keep your customers coming back for more. Find out how to turn habits into customer loyalty here....
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Written by

Danielle Strouther

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17 MIN

A herd of cows

Why Marketing To The Herd Isn’t A Moot Point

Effective marketing isn’t just about finding your niche. When you can combine that with marketing to the herd mentality, you may have a winning combination....
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Written by

Paul Bryant

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12 MIN

6 Proven Psychological Principles That Convert Browsers Into Buyers

6 Proven Psychological Principles That Convert Browsers Into Buyers

Here’s how a bestselling book on persuasion can attract more customers, with 6 proven principles....
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Written by

Phil Coleman

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21 MIN

I’m Not Biased, I’m Just Right – Confirmation Bias In Marketing

People choose your brand because they’re psychologically attached through confirmation bias. Here’s how it works....
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Written by

Jess Kirkbride

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16 MIN

The Ultimate Guide To Psychological Pricing

How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....
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Written by

Luke Davis

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19 MIN

Psychology and The Unconscious Mind

We’re addicted to our phones through psychology and the unconscious mind, acting like a drug that we crave over and over again. Here’s why....
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Written by

Jess Kirkbride

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17 MIN

Dot to dot of a head and brain

The Psychology Of Colour [Infographic]

Colours are one of the first things people notice when they see a logo. So what does your brand colour say about your business?...
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Written by

Amber Dawson

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4 MIN

Am I Being Stalked? Marketing & The Frequency Illusion

What is the Baader-Meinhof phenomenon and how does it influence marketing? Let's take a look at how the Frequency Illusion can help your brand stick...
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Written by

Amber Dawson

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13 MIN

Mental Health Is At Crisis Point: Here’s How We Can Help At Work

Mental health is at crisis point and we need to do something about it. Here’s all the data about mental health in the workplace and...
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Written by

Danielle Strouther

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40 MIN