About the Author

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Danielle Strouther

As Adzooma’s Marketing Product Expert, I’m used to writing all the nitty-gritty details about PPC and marketing. You might have seen my work on Search Engine Journal, PPC Hero, Techopedia & more. Away from a screen, you’ll find me drawing all manner of strange monsters and dancing around a pole.

Danielle Strouther

‘s Posts

Let Your Campaigns Run Themselves With Adzooma’s Automation Tool

PPC automation can save hours from your week. Here's how Adzooma can do it all for you....

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Written by

Danielle Strouther

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5 MIN

Mythbusters: Getting Backlinks Is The Most Important SEO Factor

Increasing your search rankings isn't all about the backlinks. Concentrate on the right SEO strategy, with our guide on why backlinks aren’t all that....

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Written by

Danielle Strouther

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6 MIN

Mythbusters: Buying Social Media Followers Grows Your Brand Online

If you’re looking for a quick way to boost your social media following, buying followers is not the answer. We investigated why....

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Written by

Danielle Strouther

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10 MIN

Mythbusters: Lead Generation Is The Most Important Factor For Small Businesses

Simple methods of lead generation can deliver success for small businesses and help you stand out. Here’s 3 ways to get started....

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Written by

Danielle Strouther

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4 MIN

How Machine Learning Can Fuel Quality Content Creation

Are machines good enough to write your content yet? Here’s what we discovered about the quality of machine learning in content creation....

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Written by

Danielle Strouther

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17 MIN

Product Update: New Facebook Opportunities & Automation

Optimise your campaigns and save time with newly launched Opportunities and automation for Facebook Ads. Experience upgraded features on your custom reporting. Here’s what’s new...

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Written by

Danielle Strouther

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4 MIN

How To Reach Your Goals Faster With Google’s Campaign-Level Conversions

Google recently unveiled a new smart bidding strategy to help businesses reach their goals faster. Here’s how it works and why you should be using...

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Written by

Danielle Strouther

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7 MIN

Behind The Scenes Of Our New Google Video

We’ve been lucky enough to have Google around our offices for a brand new video. Discover what went on behind the camera with our sneaky...

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Written by

Danielle Strouther

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8 MIN

Here’s What You Might Have Missed At SearchLeeds 2019

We recently headed north for Search Marketing’s biggest event: SearchLeeds. Didn’t get a chance to go? Here’s all the latest news and insights you need...

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Written by

Danielle Strouther

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12 MIN

Google Ads & Instagram’s New Changes: Everything You Need To Know

Google Ads removes two bidding strategies and adds the ability to order food directly on mobile. Instagram expands its shopping tool to include a checkout....

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Written by

Danielle Strouther

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9 MIN

4 Tips For Creating Facebook Ads That Work

Get noticed by users that are active, engaged and ready to interact with your brand. Here our top tips to creating winning adverts for Facebook… ...

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Written by

Danielle Strouther

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10 MIN

The Importance of Customer Longevity & Loyalty

Customer longevity doesn’t just increase your sales. It’s a fantastic opportunity to grow your business, increase your ROI and boost your profits. Read on to...

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Written by

Danielle Strouther

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8 MIN

Everything You Missed Out On At The B2B Marketing Expo

Missed out on your chance to let our experts solve your advertising problems at the B2B marketing expo? Don’t worry - here’s everything you need...

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Written by

Danielle Strouther

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6 MIN

Adzooma Are Proud To Sponsor Sports Teams In The Local Community

We’re pleased to announce our sponsorship of one of our local Nottinghamshire ladies football clubs and a Derbyshire Rugby Football Club....

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Written by

Danielle Strouther

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5 MIN

How To Create Customer Personas & Boost Your Sales

Customer personas are key for creating ultra-targeted marketing campaigns that will appeal to your actual customers. Read on to discover exactly what they are and...

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Written by

Danielle Strouther

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10 MIN

Company

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