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Google Ads Simplifies Reporting For RSA Assets & Performance

The latest Google Ads update includes simplification of reports for responsive search ads performance and assets. Here's what it means for PPC managers and advertisers....
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Written by

Jess Kirkbride

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5 MIN

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Adzooma Staff Voice Their Opinions On Inequality In The Workplace

Members of staff from Adzooma discussed their thoughts about inequality in the workplace and what can be done to address it....
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Written by

Adzooma

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20 MIN

Smart Bidding: A Google Ads Guide

Smart Bidding uses machine learning to generate automated bid strategies in Google Ads. Our guide shows you how it works....
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Written by

Adzooma

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8 MIN

What Microsoft’s New Shutterstock Partnership Means For Advertisers

Microsoft Advertising has teamed up with Shutterstock to provide high-quality images for advertisers. Here’s what the new partnership will mean for your campaigns....
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Written by

Danielle Strouther

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3 MIN

Importance of Google Ads Structure

Importance of Google Ads Structure

To boost efficiency of your Google Ads campaigns, you need a solid account structure. Here's how to make that happen....
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Written by

Amin Moslehi

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8 MIN

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Should You Hire a Facebook Ads Expert in 2021?

What makes someone a Facebook Ads expert, and is it worth hiring one in 2020? We looked into the pros and cons....
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Written by

Ricki Gogna

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7 MIN

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How To Improve Landing Page Experience

In Google Ads, your landing page experience score is important for your Ad Rank and Quality Score. Our guide shows you how to improve it....
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Written by

Jess Kirkbride

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10 MIN

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How to Write Facebook Ads That Convert

Anyone can write a Facebook ad, but how do you write high-converting ads? Read our guide of 10 tips to find out....
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Written by

Jess Kirkbride

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9 MIN

Google Ads Update Explained: Where Do Your Audience Ideas Come From?

We looked at what the newest Google Ads update means for PPC advertisers....
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Written by

Jess Kirkbride

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4 MIN

The Queer Influencers of Tech

When it comes to tech influencers, not many people consider queer tech workers and their efforts. In this article, Sophie Jackson redresses the balance....
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Written by

Sophie Jackson

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17 MIN

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What Is A Facebook Pixel and Why Do You Need One?

Find out what a Facebook Pixel is, how it helps to track Facebook Ads conversions, and more with our guide....
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Written by

Matt Hogan

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8 MIN

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What Is Google Ads Quality Score and How Do You Use It?

Quality Score is a key factor in reaching the top position on Google Ads. Our guide looks at the metric and how to use it...
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Written by

Rob Wass

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8 MIN

What Marketers Need To Know About Brazil’s LGPD Privacy Law

Brazil’s LGPD is the latest privacy law due to come into effect. Here’s what you need to know about it and how it might affect...
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Written by

Danielle Strouther

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5 MIN

Google Ads Remarketing

A Guide To Google Ads Remarketing

Find out how to win conversions from returning customers with our guide to Google Ads remarketing....
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Written by

Sophie Logan

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11 MIN

What Is Conversion Tracking And How Does It Work?

Conversion tracking allows advertisers to monitor how customers engage with ads. Read our guide on how it all works....
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Written by

Mark Neale

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10 MIN

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