6 MIN
- Paid
- PPC
- SKU
May 4, 2026

How SKU-Level Thinking Improves PPC Performance
WRITTEN BY

Amy Gallagher
6 MIN
- Google
- Paid
- PPC
April 21, 2026

Why PPC Accounts Don’t Reflect What Actually Works
WRITTEN BY

Amy Gallagher
2 MIN
- Google Ads
- Microsoft
- Paid
- PPC
April 6, 2026

How to Prioritise Microsoft Ads Alongside Google
WRITTEN BY

Amy Gallagher

The Latest

- Paid
- PPC
- SKU
May 4, 2026

How SKU-Level Thinking Improves PPC Performance

6 MIN
- Google
- Paid
- PPC
April 21, 2026

Why PPC Accounts Don’t Reflect What Actually Works

6 MIN
- Google Ads
- Microsoft
- Paid
- PPC
April 6, 2026

How to Prioritise Microsoft Ads Alongside Google

2 MIN

Tags:

Updates

July 1, 2020

The Startling Lack of Diversity in Tech [Infographic]

For July, we will be casting a spotlight on the lack of diversity in tech with a series of articles on race, gender, sexuality, class,...

Written by

Amber Dawson

5 MIN

A Black woman holding a speech bubble over her head in a room of White people

Google, PPC, SEO

July 1, 2020

Being Black in Digital Marketing

In a White-dominated industry, what is it like being Black in digital marketing and does technology help or hinder those experiences?...

Written by

Luke Davis

24 MIN

Facebook, Google, Instagram

June 30, 2020

8 Red-Hot PPC News Updates In June

Here is our round up of 8 of June's biggest news updates in the PPC industry, featuring Google, Linked, Facebook, and Instagram....

Written by

Jess Kirkbride

11 MIN

How To Use Google Analytics To Improve Your CRO

CRO, Google

June 30, 2020

How To Use Google Analytics To Improve Your CRO

Google Analytics and CRO is the perfect combo for insights that can boost sales and conversions. Read our guide on how it all works....

Written by

David Sharpe

12 MIN

June 29, 2020

5 Tips to Improve Your Already-Winning PPC Campaigns

Is it possible to improve a successful PPC campaign? Try these 5 tips to grab some quick but effective wins....

Written by

Amber Dawson

Facebook, Instagram

June 29, 2020

How To Create A Better Social Media Strategy in 9 Easy Steps

Your social media presence requires a robust strategy to make it work. Read our guide on how to build a better strategy for your business....

Written by

Matt Hogan

10 MIN

Google, PPC

June 26, 2020

What is Ad Rank for Google Ads?

In this article, we explain what Ad Rank is for Google Ads, why it’s important, and how you can use it to create better Google...

Written by

Ricki Gogna

8 MIN

"Search Is More Important Than Ever": A Webinar with Microsoft and Adzooma

Microsoft, Updates

June 26, 2020

‘Search Is More Important Than Ever’: A Webinar with Microsoft & Adzooma

The webinar, hosted by Tina Aird and Will Haswell, looked at search during the COVID-19 pandemic and why it's so important for the future....

Written by

Amber Dawson

8 MIN

Content, CRO

June 26, 2020

How To Create A Landing Page That Converts Better Than Your Website

Here’s how you can drive more traffic, boost your clicks, and increase conversions – with a landing page that works alongside your website....

Written by

Jess Kirkbride

10 MIN

How To Use Microsoft Ads Demographic Targeting

Microsoft

June 25, 2020

How To Use Microsoft Ads Demographic Targeting

With demographic targeting, you can hone in on the right audience with your Microsoft Ads campaign. Here’s how to use it....

Written by

Thomas Hampson

9 MIN

June 24, 2020

How to Conduct a Full PPC Audit

PPC audits are important for success, whether your account is brand new or you have run paid ads for years. Here's how to conduct a...

Written by

Will Haswell

9 MIN

Updates

June 24, 2020

Adzooma Launches Partnership with Moss

Adzooma has partnered with Moss, a German fintech company. Find out more and claim your offer, exclusive to Vanta customers....

Written by

Amber Dawson

2 MIN

Google, PPC

June 23, 2020

What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...

Written by

Mark Neale

9 MIN

Facebook

June 22, 2020

6 Benefits of Using Facebook Lookalike Audiences

Facebook Lookalike Audiences are a great way to reach new users that share similarities to your current customer base. Here are 6 advantages to using...