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Microsoft, Updates

June 26, 2020

‘Search Is More Important Than Ever’: A Webinar with Microsoft & Adzooma

The webinar, hosted by Tina Aird and Will Haswell, looked at search during the COVID-19 pandemic and why it's so important for the future....

Written by

Amber Dawson

8 MIN

Content, CRO

June 26, 2020

How To Create A Landing Page That Converts Better Than Your Website

Here’s how you can drive more traffic, boost your clicks, and increase conversions – with a landing page that works alongside your website....

Written by

Jess Kirkbride

10 MIN

How To Use Microsoft Ads Demographic Targeting

Microsoft

June 25, 2020

How To Use Microsoft Ads Demographic Targeting

With demographic targeting, you can hone in on the right audience with your Microsoft Ads campaign. Here’s how to use it....

Written by

Thomas Hampson

9 MIN

June 24, 2020

How to Conduct a Full PPC Audit

PPC audits are important for success, whether your account is brand new or you have run paid ads for years. Here's how to conduct a...

Written by

Will Haswell

9 MIN

Updates

June 24, 2020

Adzooma Launches Partnership with Moss

Adzooma has partnered with Moss, a German fintech company. Find out more and claim your offer, exclusive to Vanta customers....

Written by

Amber Dawson

2 MIN

Google, PPC

June 23, 2020

What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...

Written by

Mark Neale

9 MIN

Facebook

June 22, 2020

6 Benefits of Using Facebook Lookalike Audiences

Facebook Lookalike Audiences are a great way to reach new users that share similarities to your current customer base. Here are 6 advantages to using...