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    • Google Ads
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    August 24, 2026

    Your August Google Ads Account Audit 

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    7 MIN

    • Google Ads
    • Paid
    • ROAS

    August 18, 2026

    ROAS vs Profit: Are You Optimising the Right Metric?

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    7 MIN

    • Paid
    • PPC

    August 10, 2026

    How to Generate More Leads Before Q4 (Without Increasing Your Budget)

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    6 MIN

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The word 'discovery' in neon lights

What Are Google’s Discovery Ads And Why Should You Use Them?

Here is everything you need to know about Google's Discovery Ads, how the new ad format works, and the reasons you should use them....

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Written by

Sophie Logan

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9 MIN

Microsoft COVID-19 May Trends Header Image

Latest Microsoft COVID-19 User Insights: May 2020

Discover what the latest search interests are during the COVID-19 pandemic, with Microsoft data shared exclusively with Adzooma....

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Written by

Danielle Strouther

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4 MIN

Microsoft sign

How Effective Are Microsoft Ads Compared To Google Ads?

It’s been a while since Bing Ads became Microsoft Ads. But how effective is the platform in 2020 and how well does it compete with...

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Written by

David Sharpe

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9 MIN

Adzooma Marketplace

Adzooma Marketplace Is Born! Here’s All You Need To Know

We’re delighted to tell you that today we are launching the Adzooma Marketplace!...

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Written by

Adzooma

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4 MIN

4 Effective Ways To Promote Your App

There's never been a better time to promote an app. Read about the 4 top digital marketing channels you should be using in our guide....

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Written by

Izaak Crook

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15 MIN

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How To Build A PPC Roadmap

Visualize your paid ads journey with a PPC roadmap. Find out what you need to achieve success and download our free template....

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Written by

James Rooney

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13 MIN

Social media apps

Organic vs. Paid Social: How You Can Make Them Work Together

Organic and paid social media are two sides of the same coin. But are they completely different, or can you make them work together? Our...

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Written by

Matt Hogan

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10 MIN

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How To Manage Your Mental Health As A Digital Marketer During COVID-19

Read these 16 tips on how to manage your mental health as a digital marketer during the COVID-19 pandemic....

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Written by

Luke Davis

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19 MIN

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PPC Budgeting: How To Do It The Smart Way

Budgeting is a crucial element of PPC management. Our guide will show you ways to save money, boost sales and profits....

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Written by

David Sharpe

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12 MIN

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A Guide To PPC Audience Targeting

Audience targeting is a great way to boost the performance of your PPC campaigns. Here are some tips and tactics to get you started....

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Written by

Ricki Gogna

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12 MIN

puneet vaghela

A Q&A with Puneet Vaghela – Head of Innovation at Adzooma

We spoke to Puneet Vaghela, Head of Innovation at Adzooma, and talked about his beginnings in search marketing and what he thinks the future holds...

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Written by

Adzooma

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21 MIN

A robot

How Artificial Intelligence Influences Social Media

Artificial intelligence is an important part of modern life. But how does it influence social media and the way we use it?...

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Written by

Matt Hogan

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17 MIN

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8 Best Google Adwords Training Courses of 2021

Improve your Google Ads skills with our selection of the 8 best courses, including Udemy, Google, and Lynda....

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Written by

Sophie Logan

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11 MIN

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How To Use PPC Data To Improve Performance

Making sense of PPC data can be difficult. But with this guide, you can get a better understanding of your metrics and turn them into...

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Written by

Will Haswell

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9 MIN

Adzooma Launches New Partnership With PPC Protect

Adzooma Launches New Partnership With PPC Protect

We're celebrating our partnership with PPC Protect by offering an exclusive deal for their software. Here's what you can get....

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Written by

Jess Kirkbride

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5 MIN

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