10 MIN
- Microsoft Advertising
- Paid
- PPC
February 24, 2026

Equal Budgets, Unequal Results: A Common Google Ads Mistake
WRITTEN BY

Amy Gallagher
10 MIN
- Microsoft Advertising
- Paid
- PPC
February 17, 2026

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)
WRITTEN BY

Amy Gallagher
7 MIN
- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)
WRITTEN BY

Amy Gallagher

The Latest

- Microsoft Advertising
- Paid
- PPC
February 24, 2026

Equal Budgets, Unequal Results: A Common Google Ads Mistake

10 MIN
- Microsoft Advertising
- Paid
- PPC
February 17, 2026

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

10 MIN
- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

7 MIN

Tags:

Content

October 10, 2019

Why You Should Ditch Content Creation Tools

Content creation tools are all the rage but are they worth it?...

Written by

Amber Dawson

11 MIN

CRO, PPC

October 9, 2019

How To Get The Most Out of PPC For Small Businesses

Hate it or love it, pay per click marketing is one of the fastest and most popular ways to drive relevant traffic to your business...

Written by

Sam Carr

14 MIN

Updates, Video

September 30, 2019

Product Update: Adzooma Product Tour & Explainer Videos

Product Tour is designed to be a quick rundown of our platform’s features. It shows you where everything is – and how it all works....

Written by

John Severn

2 MIN

Google, PPC

September 30, 2019

Google Ads Gets Rid Of Average Position

As of today, the average position metric will no longer be available on the Google Ads platform....

Written by

Jess Kirkbride

4 MIN

Google, Updates

September 25, 2019

Product Update: Responsive Search Ads Are Coming To Adzooma

Google’s Responsive Search Ads are a great example of how AI can be used to deliver something great for you – and your customers...

Written by

John Severn

Google, PPC

September 24, 2019

How Effective Are Responsive Search Ads?

While responsive search ads (RSAs) are still in beta, they’ve shown promise on the Google Search Network. But just how well are they performing?...

Written by

Luke Davis

9 MIN

SEO, Updates

September 21, 2019

Here’s What We Learnt From BrightonSEO in September

Twice a year, Brighton hosts BrightonSEO. Our marketing team visited the seaside resort and wrote about what we learnt from the conference....

Written by

Amber Dawson

7 MIN

AI, Copywriting

September 20, 2019

How Machine Learning Can Fuel Quality Content Creation

Are machines good enough to write your content yet? Here’s what we discovered about the quality of machine learning in content creation....

Written by

Danielle Strouther

17 MIN

Google, PPC

September 20, 2019

What are Google Ads Keyword Match Types?

Learn how to correctly use Google Ads keyword match types and improve your conversions, traffic and how your budget is spent....

Written by

Amber Dawson

10 MIN

Updates

September 18, 2019

Product Update: Simpler Account Management Is Here

We’re pleased to announce two new features that are especially useful when you’re managing multiple accounts and the implementation of responsive search ads....

Written by

John Severn

1 MIN