The Latest

    • Google
    • Paid
    • PPC

    April 21, 2026

    Why PPC Accounts Don’t Reflect What Actually Works

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    6 MIN

    • Google Ads
    • Microsoft
    • Paid
    • PPC

    April 6, 2026

    How to Prioritise Microsoft Ads Alongside Google

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    2 MIN

    • Google Ads
    • Paid
    • PPC

    March 24, 2026

    Easter Gift Categories: How to Create Higher-Performing Ads

    post

    8 MIN

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Why We Offer Free Tools & What We’ve Learnt By Doing It

We believe that helpful PPC tools should be free. Here's why we offer these kinds of tools at no extra cost, and what we've learnt...

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Written by

Amber Dawson

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7 MIN

Mythbusters: Getting Backlinks Is The Most Important SEO Factor

Increasing your search rankings isn't all about the backlinks. Concentrate on the right SEO strategy, with our guide on why backlinks aren’t all that....

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Written by

Danielle Strouther

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6 MIN

How Behavioural Marketing Can Increase Brand Engagement

As marketers, the one thing we constantly want to crack is how to make people listen to what we have to say....

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Written by

Amber Dawson

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15 MIN

What Is Growth Hacking And How Can You Get Started?

When growth is everything but budgets are small, you have to get creative. Let’s find out more about growth hacking....

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Written by

Alice de Courcy

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8 MIN

Mythbusters: Buying Social Media Followers Grows Your Brand Online

If you’re looking for a quick way to boost your social media following, buying followers is not the answer. We investigated why....

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Written by

Danielle Strouther

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10 MIN

How To Make Automated Changes With Google Ads Scripts

Manual work over multiple accounts is a thing of the past with Google Ads scripts. Here's our guide to making automated changes....

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Written by

Luke Davis

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7 MIN

How To Create A Customer List For Customer Match In Google Ads

In this article, you will learn how to create customer lists in Google Ads and start targeting the right people in your campaigns with Customer...

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Written by

Luke Davis

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3 MIN

Why You Should Ditch Content Creation Tools

Content creation tools are all the rage but are they worth it?...

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Written by

Amber Dawson

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11 MIN

How To Get The Most Out of PPC For Small Businesses

Hate it or love it, pay per click marketing is one of the fastest and most popular ways to drive relevant traffic to your business...

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Written by

Sam Carr

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14 MIN

Product Update: Adzooma Product Tour & Explainer Videos

Product Tour is designed to be a quick rundown of our platform’s features. It shows you where everything is – and how it all works....

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Written by

John Severn

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2 MIN

Google Ads Gets Rid Of Average Position

As of today, the average position metric will no longer be available on the Google Ads platform....

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Written by

Jess Kirkbride

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4 MIN

Product Update: Responsive Search Ads Are Coming To Adzooma

Google’s Responsive Search Ads are a great example of how AI can be used to deliver something great for you – and your customers...

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Written by

John Severn

How Effective Are Responsive Search Ads?

While responsive search ads (RSAs) are still in beta, they’ve shown promise on the Google Search Network. But just how well are they performing?...

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Written by

Luke Davis

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9 MIN

Here’s What We Learnt From BrightonSEO in September

Twice a year, Brighton hosts BrightonSEO. Our marketing team visited the seaside resort and wrote about what we learnt from the conference....

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Written by

Amber Dawson

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7 MIN

How Machine Learning Can Fuel Quality Content Creation

Are machines good enough to write your content yet? Here’s what we discovered about the quality of machine learning in content creation....

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Written by

Danielle Strouther

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17 MIN

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