The Latest

    • Microsoft
    • PPC

    October 28, 2025

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    9 MIN

    • Microsoft
    • PPC

    October 30, 2025

    Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

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    8 MIN

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

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Agony Aunt: When Is The Best Time To Post On Social Media?

Make sure you get the most from your social media campaigns. Boost your engagement and impressions by learning the best time to post on social...

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Written by

Katherine Collins

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11 MIN

Product Update: Opportunities – Who Doesn’t Like a Good Queue?

Explore our new interface option, new opportunities queue, and find out how to join the Adzooma Early Access Programme....

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Written by

John Severn

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5 MIN

Product Update: Multiple Google Ads Accounts? No Problem!

You can now add multiple Google Ads accounts. Learn about the Adzooma Early Access Programme too....

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Written by

John Severn

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5 MIN

A Guide To Microsoft & Google Ads Geotargeting and Time-Limiting

Increase your ROI with Google Ads geotargeting. Read our guide to find out how to use geotargeting and time-limiting....

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Written by

Danielle Strouther

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9 MIN

Q&A With Our New Head Of Sales Jamie Dixon

We’re getting ready for an exciting new year and changes, starting with our brand new head of sales. Read on to find out what he’ll...

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Written by

Danielle Strouther

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8 MIN

Online Advertising Trends 2019: 3 Ways To Move Ahead

How can you get ahead with online advertising in 2019? We look at the upcoming trends and give you expert tips on what to do...

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Written by

Rob Wass

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10 MIN

How To Use Micro Influencer Marketing For Your Business

Make the most of the marketing trend that everyone has been talking about this year. Here’s how you can use micro-influencers to boost your sales....

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Written by

Rob Wass

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12 MIN

How To Use Ad Groups in Google Ads

Drive traffic to your business with targeted and better-placed ads by learning the secret behind Google ad groups....

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Written by

Danielle Strouther

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7 MIN

How To Optimise Your Mobile-Focused PPC Campaigns

For some industries, a “mobile-only” approach is becoming the norm. Therefore it's important for PPC managers to think about and understand how they can create...

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Written by

B.Tassoni-Resch

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5 MIN

Your Online Advertising Jargon Buster

If you have taken your business online, you’ll have noticed that there are a whole host of advertising terms to know....

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Written by

Phil Coleman

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7 MIN

Adzooma’s Fantastic Voyage to Google HQ

If you haven’t heard the big news yet, Adzooma was recently announced as an official Google Premier Partner. That is some achievement when you consider...

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Written by

Adzooma

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4 MIN

How Small Business Affiliate Marketing Can Boost Your Online Sales

How about a source of new potential customers which has no real upfront costs, based on the time proven method of commission based sales?...

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Written by

Phil Coleman

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8 MIN

What You Missed At The Marketing Technology Expo 2018

The Marketing Technology Expo (MTEX) in London was your chance to meet the Adzooma team face-to-face. Were you there?...

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Written by

Adzooma

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3 MIN

Yahoo Gemini vs Google Ads

Whereas Google Ads is the focal point for most digital marketer's strategy; Yahoo Gemini, launched in 2015, is fighting to rival Google's Goliath. But is...

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Written by

Tom Mortimer

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10 MIN

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