The Google logo out of focus

How Transparent is Google?

How much of what Google tells us is true? We looked at the company's transparency and the strategies behind its advertising and data collection....
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Written by

Amber Dawson

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18 MIN

A Guide To PPC Remarketing

PPC remarketing helps advertisers re-engage with interested people. Here’s how to use it to turn those people into customers....
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Written by

Will Haswell

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8 MIN

Bounce Rate by Joshua Mormann from the Noun Project

What is a Good Bounce Rate?

The concept of a “good” bounce rate involves different variables and measurements. Our guide will demonstrate what those are and how to achieve success....
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Written by

Luke Davis

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10 MIN

Microsoft Ads vs. Google Ads: What’s Different About The Shutterstock Partnership?

Google Ads have been partnered with Shutterstock for 4 years before Microsoft Advertising made their announcement. So, what’s different between the two partnerships?...
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Written by

Danielle Strouther

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3 MIN

google analytics logo

How to Optimise Your Site with Google Analytics Data

Optimising your landing pages based on Google Analytics data is important. But what about optimising your Google Analytics account. Our guide shows you how....
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Written by

Will Haswell

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8 MIN

google shopping

A Guide To Google Shopping Optimisation

Google Shopping campaigns can always be improved. Our guide shows you how to optimise your campaigns and increase revenue....
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Written by

Ricki Gogna

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11 MIN

6 PPC News Updates From July You Can’t Afford To Miss

Sit tight for the most important PPC updates circulating the web this July, featuring Google Ads’ restrictions to spyware coming August 11th....
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Written by

Jess Kirkbride

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8 MIN

A yellow forklift pushing three wooden blocks spelling "BID"

A Guide to the Best Bidding Strategies for Google Adwords

Google Ads offers a variety of bidding strategies from Maximising Clicks to Enhanced CPC. Our guide shows you how to use them to boost you...
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Written by

David Sharpe

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8 MIN

enhanced cpc

Enhanced CPC: A Google Ads Guide

Enhanced CPC automatically adjusts manual bids to help you get more conversions. Our guide shows you how to use it to boost campaign performance....
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Written by

James Rooney

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8 MIN

Person reading a newspaper

Google Ads Simplifies Reporting For RSA Assets & Performance

The latest Google Ads update includes simplification of reports for responsive search ads performance and assets. Here's what it means for PPC managers and advertisers....
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Written by

Jess Kirkbride

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5 MIN

Smart Bidding: A Google Ads Guide

Smart Bidding uses machine learning to generate automated bid strategies in Google Ads. Our guide shows you how it works....
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Written by

Adzooma

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8 MIN

Importance of Google Ads Structure

Importance of Google Ads Structure

To boost efficiency of your Google Ads campaigns, you need a solid account structure. Here's how to make that happen....
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Written by

Amin Moslehi

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8 MIN

landing page experience

How To Improve Landing Page Experience

In Google Ads, your landing page experience score is important for your Ad Rank and Quality Score. Our guide shows you how to improve it....
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Written by

Jess Kirkbride

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10 MIN

Google Ads Update Explained: Where Do Your Audience Ideas Come From?

We looked at what the newest Google Ads update means for PPC advertisers....
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Written by

Jess Kirkbride

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4 MIN

Stars on a blue table

What Is Google Ads Quality Score and How Do You Use It?

Quality Score is a key factor in reaching the top position on Google Ads. Our guide looks at the metric and how to use it...
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Written by

Rob Wass

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8 MIN

Company

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