How To Use Google Analytics To Improve Your CRO

How To Use Google Analytics To Improve Your CRO

Google Analytics and CRO is the perfect combo for insights that can boost sales and conversions. Read our guide on how it all works....

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Written by

David Sharpe

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12 MIN

Ad Rank

What is Ad Rank for Google Ads?

In this article, we explain what Ad Rank is for Google Ads, why it’s important, and how you can use it to create better Google...

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Written by

Ricki Gogna

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8 MIN

I see a little silhouette of a stag

What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...

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Written by

Mark Neale

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9 MIN

22 Cost-Effective Ways To Advertise Online During COVID-19

22 Cost-Effective Ways To Advertise Online During COVID-19

There are so many methods and techniques to try when advertising online. Here are 23 ways you can save money and boost traffic during COVID-19....

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Written by

Jess Kirkbride

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16 MIN

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How To Setup Google Analytics for Social Media

In this guide, we look at Google Analytics, how to set it up for social media referral traffic, and which metrics you should be tracking....

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Written by

Matt Hogan

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10 MIN

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6 5-Minute PPC Fixes Using Automation

Here are 6 quick PPC fixes using automation that you can implement in 5 minutes or less....

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Written by

Amber Dawson

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8 MIN

Google Ads vs Facebook Ads: Which Is Best?

Google Ads vs Facebook Ads: Which Is Best?

Google Ads and Facebook Ads are two of the biggest PPC advertising platforms. But how do they stack up against each other? We found out....

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Written by

Ricki Gogna

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10 MIN

The word 'discovery' in neon lights

What Are Google’s Discovery Ads And Why Should You Use Them?

Here is everything you need to know about Google's Discovery Ads, how the new ad format works, and the reasons you should use them....

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Written by

Sophie Logan

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9 MIN

Microsoft sign

How Effective Are Microsoft Ads Compared To Google Ads?

It’s been a while since Bing Ads became Microsoft Ads. But how effective is the platform in 2020 and how well does it compete with...

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Written by

David Sharpe

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9 MIN

4 Effective Ways To Promote Your App

There's never been a better time to promote an app. Read about the 4 top digital marketing channels you should be using in our guide....

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Written by

Izaak Crook

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15 MIN

roadmap

How To Build A PPC Roadmap

Visualize your paid ads journey with a PPC roadmap. Find out what you need to achieve success and download our free template....

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Written by

James Rooney

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13 MIN

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8 Best Google Adwords Training Courses of 2021

Improve your Google Ads skills with our selection of the 8 best courses, including Udemy, Google, and Lynda....

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Written by

Sophie Logan

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11 MIN

Latest Google COVID-19 User Insights: 1st May 2020

Discover what latest Google search interests are during the COVID-19 pandemic, with data shared exclusively with Adzooma....

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Written by

Danielle Strouther

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4 MIN

How Google Is Supporting SMBs & Charities During COVID-19

How Charities & Non Profits Can Get a $10,000 Google Ads Grant

Find out whether your organization is eligible for a Google Ads grant and how to claim it here....

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Written by

Amber Dawson

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7 MIN

Header image of a black world map with red COVID infection markers

Latest Google COVID-19 User Insights: 23rd April 2020

Find out more about the latest Google search interests during the COVID-19 pandemic, shared exclusively with Adzooma....

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Written by

Luke Davis

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4 MIN