Product Updates: A Year In Review (2019)

2019 was the busiest year yet for Adzooma as a company and a PPC platform. Here is a review of all our major product updates...

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Written by

John Severn

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23 MIN

Hot Topics of The Week in PPC: 13th December 2019

Christmas is around the corner but that doesn’t stop the world of PPC. Here are the hot topics for the week, featuring Google and Facebook....

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Written by

Jess Kirkbride

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7 MIN

Hot Topics of The Week in PPC: 6th December 2019

The hot topics in PPC this week include Google Search Console updates, Facebook fraud, and plenty more....

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Written by

Jess Kirkbride

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8 MIN

Mythbusters: If You Use Google Ads, You Don’t Need Microsoft Ads

Google Ads and Microsoft Advertising shouldn’t be competing for your time. Here’s how both platforms can boost your results and strategies....

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Written by

Danielle Strouther

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9 MIN

Hot Topics of The Week in PPC: 29th November 2019

The hot topics in PPC this week include Google Ads Smart Bidding data, a reporting bug, and Microsoft adding a shopping hub to Edge browsers....

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Written by

Jess Kirkbride

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6 MIN

Hot Topics of the Week in Digital Marketing: 15th October 2019

There’s a lot of controversy in this one… Let’s go!...

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Written by

Jess Kirkbride

8 Of The Most Ridiculous Media Quotes About Online Advertising

The mainstream media love a controversial quote. Here are 8 of the most outrageous lines about Google, Facebook, and online technology....

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Written by

Jess Kirkbride

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13 MIN

Hot Topics of the Week in Digital Marketing: 1st Nov 2019

The most exciting Digital Marketing news, boiled down to what you actually need to know or will care about....

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Written by

Jess Kirkbride

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6 MIN

Google Is Not A Meritocracy

Google's function as meritocracy lies in its policies and decision-making. But is Google really evil or just misunderstood?...

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Written by

Luke Davis

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15 MIN

How To Make Automated Changes With Google Ads Scripts

Manual work over multiple accounts is a thing of the past with Google Ads scripts. Here's our guide to making automated changes....

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Written by

Luke Davis

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7 MIN

How To Create A Customer List For Customer Match In Google Ads

In this article, you will learn how to create customer lists in Google Ads and start targeting the right people in your campaigns with Customer...

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Written by

Luke Davis

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3 MIN

Google Ads Gets Rid Of Average Position

As of today, the average position metric will no longer be available on the Google Ads platform....

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Written by

Jess Kirkbride

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4 MIN

Product Update: Responsive Search Ads Are Coming To Adzooma

Google’s Responsive Search Ads are a great example of how AI can be used to deliver something great for you – and your customers...

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Written by

John Severn

How Effective Are Responsive Search Ads?

While responsive search ads (RSAs) are still in beta, they’ve shown promise on the Google Search Network. But just how well are they performing?...

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Written by

Luke Davis

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9 MIN

What are Google Ads Keyword Match Types?

Learn how to correctly use Google Ads keyword match types and improve your conversions, traffic and how your budget is spent....

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Written by

Amber Dawson

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10 MIN