Microsoft, PPC

October 30, 2025

Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

The retail peak season is in full swing, but thanks to AI and rising CPCs, the rules have changed. Jérémy Courty, Head of Paid Search...

Written by

Jeremy Courty

8 MIN

Microsoft, PPC

October 28, 2025

AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

AI assistants are becoming the new search engines, and that means a whole new playground for advertisers. With Microsoft Copilot now integrating paid placements directly...

Written by

Amy Gallagher

9 MIN

Microsoft, PPC

October 21, 2025

What is Retargeting and Why is it Important in PPC?

Ready to make your holiday ads work harder? Learn how retargeting helps you reach ready-to-buy shoppers and boost PPC ROI this season....

Written by

Amy Gallagher

8 MIN

Microsoft, PPC

October 15, 2025

How to Win the Holiday PPC Season in the Age of AI

AI is changing the game for PPC, and it's especially evident during holiday peak retail season. Craig Graham shares his insight on how PPCers can...

Written by

Craig Graham

8 MIN

Microsoft, PPC

October 6, 2025

AI Overviews: How They’re Changing the Game in PPC

Google’s AI Overviews are reshaping PPC. Here’s what’s changing, why it matters, and how agencies and freelancers can adapt to stay ahead....

Written by

Amy Gallagher

8 MIN

Microsoft, PPC

September 29, 2025

The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

Q4 is the busiest and most profitable time of year for retailers, and the pressure is on for PPCers to deliver. In our recent webinar,...

Written by

Amy Gallagher

5 MIN

Microsoft, PPC

September 9, 2025

From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

You can run but you can't hide – the holiday season is just around the corner, which is a critical time for e-commerce brands. We...

Written by

Amy Gallagher

5 MIN

Microsoft, PPC, Product updates

September 1, 2025

Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

Adzooma has launched two brand-new opportunities for Microsoft Ads users – just in time for the upcoming holiday shopping season....

Written by

Amy Gallagher

5 MIN

Google, Microsoft, PMAX, PPC

August 21, 2025

Performance Max Budgets & Bidding: How to Drive Growth from Day One

Chances are, your current PMAX bidding strategy is wasting budget. Read on to learn the proven bidding tactics that fuel growth from the start....

Written by

Amy Gallagher

6 MIN

Google, Microsoft, PMAX, PPC

August 12, 2025

Why PMAX Isn’t Working (Yet) And How Better Assets Can Fix It

Wondering why your Performance Max campaigns aren't giving the results you were expecting? It's not PMAX, it's your assets....

Written by

Amy Gallagher

6 MIN

PPC, SaaS, Spreadsheets

July 31, 2025

PPC Budget Management: Why It’s Time to Replace Spreadsheets with SaaS

Drowning in spreadsheets trying to manage your PPC budgets? There's another way - come over to the SaaS side....

Written by

Amy Gallagher

8 MIN

Budget management, PPC

July 24, 2025

5 Expert Tips to Cure Your PPC Budget Headaches

Losing sleep over PPC budgets? Managing paid media spend can be a nightmare - read on and let the experts put your mind at ease....

Written by

Amy Gallagher

4 MIN

PPC, Product, Updates

July 9, 2025

New Feature Release: Budget Tracking is Live in Adzooma

Our latest new feature has just dropped: a powerful new Budget Tracking feature, now live in your Adzooma dashboard!...

Written by

Amy Gallagher

4 MIN

Google, PPC

February 8, 2025

Common (and Costly) Google Ads Mistakes and How to Avoid Them

How can you avoid Google Ads mistakes and make your campaign budget go further? Learn to identify the most common pitfalls with help from our...

Written by

Rob Wass

Content, PPC, SEO

February 4, 2025

The Average Cost of UK Marketing Agencies

Thinking of hiring a marketing agency but not sure about how much it will cost you? Look no further. We’ve got the latest data showing...

Written by

Danielle Strouther

10 MIN