9 MIN
- Microsoft Advertising
- Paid
- PPC
January 12, 2026

The Paid Ads Features That Are Changing Performance in 2026
WRITTEN BY

Amy Gallagher
9 MIN
- Microsoft Advertising
- Paid
- PPC
January 6, 2026

Paid Advertising in 2026: A New Era for Search
WRITTEN BY

Amy Gallagher
9 MIN
- Microsoft Advertising
- Paid
- PPC
December 19, 2025

Top PPC Expert Advice: The 2025 Round-Up
WRITTEN BY

Amy Gallagher

The Latest

- Microsoft Advertising
- Paid
- PPC
January 12, 2026

The Paid Ads Features That Are Changing Performance in 2026

9 MIN
- Microsoft Advertising
- Paid
- PPC
January 6, 2026

Paid Advertising in 2026: A New Era for Search

9 MIN
- Microsoft Advertising
- Paid
- PPC
December 19, 2025

Top PPC Expert Advice: The 2025 Round-Up

9 MIN

Tags:

Microsoft Advertising, Paid, PPC

January 12, 2026

The Paid Ads Features That Are Changing Performance in 2026

Discover the paid advertising features shaping performance in 2026. Learn how AI, automation, Performance Max, and new ad placements are already changing results across platforms....

Written by

Amy Gallagher

9 MIN

Microsoft Advertising, Paid, PPC

January 6, 2026

Paid Advertising in 2026: A New Era for Search

As 2026 begins, search behaviour is evolving in ways that are reshaping Paid Advertising. The marketers who succeed will be the ones who embrace change...

Written by

Amy Gallagher

9 MIN

Microsoft Advertising, Paid, PPC

December 19, 2025

Top PPC Expert Advice: The 2025 Round-Up

As 2026 begins, search behaviour is evolving in ways that are reshaping Paid Advertising. The marketers who succeed will be the ones who embrace change...

Written by

Amy Gallagher

9 MIN

AI, PPC

December 8, 2025

The Skills PPC Pros Need in the AI Era

AI isn’t here to take over your PPC job, but it is rewriting the job description. We cover the essential skills you'll need if you...

Written by

Amy Gallagher

9 MIN

Google, PPC

November 25, 2025

How To Unlock the Power of AI Max in Google Ads

AI Max for Google Ads is the latest buzz in the world of PPC, but does it live up to the hype? Chris Nightingale put...

Written by

Chris Nightingale

9 MIN

Microsoft, PPC

November 10, 2025

Why Impression Based Remarketing Will Redefine Paid Ads

Have you heard of Impression Based Remarketing yet? If it's not on your radar, then it should be – it's changing the face of paid...

Written by

Amy Gallagher

9 MIN

Microsoft, PPC

October 30, 2025

Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

The retail peak season is in full swing, but thanks to AI and rising CPCs, the rules have changed. Jérémy Courty, Head of Paid Search...

Written by

Jeremy Courty

8 MIN

Microsoft, PPC

October 28, 2025

AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

AI assistants are becoming the new search engines, and that means a whole new playground for advertisers. With Microsoft Copilot now integrating paid placements directly...

Written by

Amy Gallagher

9 MIN

Microsoft, PPC

October 21, 2025

What is Retargeting and Why is it Important in PPC?

Ready to make your holiday ads work harder? Learn how retargeting helps you reach ready-to-buy shoppers and boost PPC ROI this season....

Written by

Amy Gallagher

8 MIN

Microsoft, PPC

October 15, 2025

How to Win the Holiday PPC Season in the Age of AI

AI is changing the game for PPC, and it's especially evident during holiday peak retail season. Craig Graham shares his insight on how PPCers can...

Written by

Craig Graham

8 MIN

Microsoft, PPC

October 6, 2025

AI Overviews: How They’re Changing the Game in PPC

Google’s AI Overviews are reshaping PPC. Here’s what’s changing, why it matters, and how agencies and freelancers can adapt to stay ahead....

Written by

Amy Gallagher

8 MIN

Microsoft, PPC

September 29, 2025

The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

Q4 is the busiest and most profitable time of year for retailers, and the pressure is on for PPCers to deliver. In our recent webinar,...

Written by

Amy Gallagher

5 MIN

September 17, 2025

How to Get Microsoft Shopping Campaigns Holiday-Ready

Prepare your Microsoft Shopping Campaigns for the holiday season with effective strategies. Discover best practices for audience segmentation, query funnelling, product categorisation, and profitability-based approaches...

Written by

Amy Gallagher