About the Author

/

Amber Dawson

I’m the Creative Content Strategist at Adzooma and spend my time coming up with ideas and writing about Digital Marketing. My work features on the likes of Marketing Donut and PPC Protect. I studied English at Exeter University and have a Creative Advertising Masters from Falmouth. In my spare time, I like to read, draw and get taken for walks by my German Shepherd.

Amber Dawson

‘s Posts

ppc advertising

An Alternative Guide To PPC Advertising

PPC advertising is a cost-effective way to turn users into paying customers. This guide will look at how it works and the benefits to your...
image_prson

Written by

Amber Dawson

icon_img

16 MIN

adzooma clients

Product Update: Adzooma Clients

The Adzooma platform now brings you better organisation, more value for your clients and an easier way to manage ads – all in one update....
image_prson

Written by

Amber Dawson

icon_img

2 MIN

The Psychological Impact of Marketing with Field Expert Anil Biligihan

The Psychological Impact of Marketing with Field Expert Anil Biligihan

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....
image_prson

Written by

Amber Dawson

icon_img

13 MIN

Dot to dot of a head and brain

The Psychology Of Colour [Infographic]

Colours are one of the first things people notice when they see a logo. So what does your brand colour say about your business?...
image_prson

Written by

Amber Dawson

icon_img

4 MIN

Am I Being Stalked? Marketing & The Frequency Illusion

What is the Baader-Meinhof phenomenon and how does it influence marketing? Let's take a look at how the Frequency Illusion can help your brand stick...
image_prson

Written by

Amber Dawson

icon_img

13 MIN

Firefight Your Way To Success with our Best & Worst Performers Report

Finding exactly where to make changes in a PPC campaign is tough. Here's how to do it with a best and worst performers report....
image_prson

Written by

Amber Dawson

PPC Reporting: How To Achieve Success

How do you measure success in PPC? With clear and effective PPC reporting. Here's how our Performance Report can do that for you....
image_prson

Written by

Amber Dawson

icon_img

12 MIN

Bag Yourself A Lifetime Adzooma Deal With AppSumo

Adzooma Reporting Deal Now Live On AppSumo

We're excited to announce Adzooma has partnered with AppSumo to give away exclusive lifetime deals. Here's how you can get one....
image_prson

Written by

Amber Dawson

icon_img

3 MIN

The Importance of Semiotics in Advertising & Branding

When it comes to branding and advertising, semiotics can provide some amazing insights. Here's why the discipline is so important....
image_prson

Written by

Amber Dawson

icon_img

16 MIN

Can You Beat Our “Most Searched Keywords of 2019” Game?

How much of 2019 can you really remember? Test your knowledge with our Most Searched Keyword of 2019 game and win a 2-month trial of...
image_prson

Written by

Amber Dawson

icon_img

3 MIN

Why Intent Marketing Is The Best Way To Climb The SERPs

Search intent is more important to your rankings than ever before. Here's how intent marketing is the key to better positions in the SERPs....
image_prson

Written by

Amber Dawson

icon_img

14 MIN

Cut Down The Time You Spend On Reporting With Adzooma

Reporting with Adzooma let's you create quick and accurate reports to show KPIs to anyone without scouring for data. Here's how to do it....
image_prson

Written by

Amber Dawson

Are Infographics Truly Dead?

Infographics have been influential in exposing the masses to data visualisation. But are infographics now a dead art?...
image_prson

Written by

Amber Dawson

icon_img

8 MIN

Why We Offer Free Tools & What We’ve Learnt By Doing It

We believe that helpful PPC tools should be free. Here's why we offer these kinds of tools at no extra cost, and what we've learnt...
image_prson

Written by

Amber Dawson

icon_img

7 MIN

How Behavioural Marketing Can Increase Brand Engagement

As marketers, the one thing we constantly want to crack is how to make people listen to what we have to say....
image_prson

Written by

Amber Dawson

icon_img

15 MIN

Company

Featured Articles

TikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility

How To Improve Low Display CTR and Drive Better Ad Results

How Multimedia Ads Can Boost Your Visibility and Engagement

How to Optimise Microsoft Advertising Shopping Feeds for Maximum Results

OUR FAMILY OF PRODUCTS

© Clicktech Solutions Ltd. t/a Adzooma. All rights reserved. We use cookies to improve your experience on our website. By using our website you consent to us using cookies. More information can be found in our return cookie policy. Looking for the legal stuff? Check out our full terms and conditions of service and our privacy policy.
© 2015 Google Inc. All Rights reserved. Google and the Google Logo/Google Ads Logo are registered trademarks of Google Inc. Facebook and the Facebook logo are trademarks of Facebook Inc. Review ratings from external services are not live and were correct at the time the page was last updated October 2020.