About the Author

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Amber Dawson

I’m the Creative Content Strategist at Adzooma and spend my time coming up with ideas and writing about Digital Marketing. My work features on the likes of Marketing Donut and PPC Protect. I studied English at Exeter University and have a Creative Advertising Masters from Falmouth. In my spare time, I like to read, draw and get taken for walks by my German Shepherd.

Amber Dawson

‘s Posts

ppc advertising

An Alternative Guide To PPC Advertising

PPC advertising is a cost-effective way to turn users into paying customers. This guide will look at how it works and the benefits to your...

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Written by

Amber Dawson

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16 MIN

adzooma clients

Product Update: Adzooma Clients

The Adzooma platform now brings you better organisation, more value for your clients and an easier way to manage ads – all in one update....

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Written by

Amber Dawson

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2 MIN

The Psychological Impact of Marketing with Field Expert Anil Biligihan

The Psychological Impact of Marketing with Field Expert Anil Biligihan

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....

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Written by

Amber Dawson

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13 MIN

Dot to dot of a head and brain

The Psychology Of Colour [Infographic]

Colours are one of the first things people notice when they see a logo. So what does your brand colour say about your business?...

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Written by

Amber Dawson

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4 MIN

Am I Being Stalked? Marketing & The Frequency Illusion

What is the Baader-Meinhof phenomenon and how does it influence marketing? Let's take a look at how the Frequency Illusion can help your brand stick...

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Written by

Amber Dawson

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13 MIN

Firefight Your Way To Success with our Best & Worst Performers Report

Finding exactly where to make changes in a PPC campaign is tough. Here's how to do it with a best and worst performers report....

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Written by

Amber Dawson

PPC Reporting: How To Achieve Success

How do you measure success in PPC? With clear and effective PPC reporting. Here's how our Performance Report can do that for you....

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Written by

Amber Dawson

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12 MIN

Bag Yourself A Lifetime Adzooma Deal With AppSumo

Adzooma Reporting Deal Now Live On AppSumo

We're excited to announce Adzooma has partnered with AppSumo to give away exclusive lifetime deals. Here's how you can get one....

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Written by

Amber Dawson

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3 MIN

The Importance of Semiotics in Advertising & Branding

When it comes to branding and advertising, semiotics can provide some amazing insights. Here's why the discipline is so important....

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Written by

Amber Dawson

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16 MIN

Can You Beat Our “Most Searched Keywords of 2019” Game?

How much of 2019 can you really remember? Test your knowledge with our Most Searched Keyword of 2019 game and win a 2-month trial of...

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Written by

Amber Dawson

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3 MIN

Why Intent Marketing Is The Best Way To Climb The SERPs

Search intent is more important to your rankings than ever before. Here's how intent marketing is the key to better positions in the SERPs....

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Written by

Amber Dawson

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14 MIN

Cut Down The Time You Spend On Reporting With Adzooma

Reporting with Adzooma let's you create quick and accurate reports to show KPIs to anyone without scouring for data. Here's how to do it....

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Written by

Amber Dawson

Are Infographics Truly Dead?

Infographics have been influential in exposing the masses to data visualisation. But are infographics now a dead art?...

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Written by

Amber Dawson

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8 MIN

Why We Offer Free Tools & What We’ve Learnt By Doing It

We believe that helpful PPC tools should be free. Here's why we offer these kinds of tools at no extra cost, and what we've learnt...

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Written by

Amber Dawson

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7 MIN

How Behavioural Marketing Can Increase Brand Engagement

As marketers, the one thing we constantly want to crack is how to make people listen to what we have to say....

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Written by

Amber Dawson

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15 MIN

Company

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