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    • Paid
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    May 4, 2026

    How SKU-Level Thinking Improves PPC Performance

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    6 MIN

    • Google
    • Paid
    • PPC

    April 21, 2026

    Why PPC Accounts Don’t Reflect What Actually Works

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    6 MIN

    • Google Ads
    • Microsoft
    • Paid
    • PPC

    April 6, 2026

    How to Prioritise Microsoft Ads Alongside Google

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    2 MIN

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Add & Edit Negative Keywords With Adzooma

Negative keywords have landed at Adzooma. Add and edit them to campaigns and ad groups inside the platform, use broad, phrase and exact match types...

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Written by

Danielle Strouther

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5 MIN

5 Tips for Selecting a Web Design Agency

Read our 5 essential tips on how to choose the right web agency for your business needs....

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Written by

Simba Muganiri

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6 MIN

Everything You Should Know Before Choosing a Web Design Agency

In this guide, we'll show you everything you need to know before you select the right web design agency....

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Written by

Simba Muganiri

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8 MIN

Making The Most of Alternative Advertising with Native Ads

Learn how to take advantage of native ads to boost conversions and maximise ROI with platforms such as Taboola and Outbrain....

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Written by

Amber Dawson

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10 MIN

5 Reasons How Web Design Agencies Help Businesses Succeed

We looked at the importance of website design and how it influences your business success and growth....

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Written by

Adzooma

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6 MIN

Virtual Events & What Digital Marketing Networking Looks Like in 2020

With marketing events moving online, what does this mean for the way digital marketers network? We looked at the state of virtual events in 2020....

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Written by

Amber Dawson

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10 MIN

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Applying Behavioural Economics To Business & PPC: An Analysis

Behavioural economics studies the psychological aspects of economical decisions. We looked at how that affects PPC and business....

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Written by

Jess Kirkbride

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18 MIN

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With Apple Taking On The World, What Does This Mean For Advertisers?

Apple appears to be picking fights with everyone of late. But are they the superhero or the bad guy?...

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Written by

Amber Dawson

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12 MIN

10 Top Tips for Instagram Marketers

Our list of tips will show you how to get the most out of Instagram marketing, from optimising your profile to reaching your target audience....

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Written by

Lucy Puddephatt

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8 MIN

7 Things I Wish Someone Told Me When I Started Content Marketing

If you want to be an excellent content marketer, you need strong foundations to work on. Here are 7 trusted techniques I wish I knew...

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Written by

Jess Kirkbride

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15 MIN

Top 5 Twitter Marketing Agencies

In this article, we discuss some of the top advertising agencies specialising in Twitter marketing to help you build your brand....

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Written by

Jaye Bonser

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7 MIN

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How To Make Your PPC Ads Stand Out in a Socially-Conscious World

It's important to think about the environment when we market products. Here's how to create ads that take our planet into consideration....

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Written by

Amber Dawson

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12 MIN

Google Antitrust Lawsuit: 77% of People Believe Google Deceives Users

As the US government sues Google, Adzooma asks users how trustworthy they find the company & the opinions of their ads. These are the results....

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Written by

Danielle Strouther

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8 MIN

5 Creative Ways to Use Facebook Ads Retargeting

With these 5 Facebook Ads retargeting strategies, you will increase clicks, brand awareness, and improve engagement....

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Written by

Matt Hogan

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9 MIN

Be In It To Win It: Get Your Hands On Exclusive Prizes This Black Friday

Adzooma is launching a Black Friday Refer-A-Friend challenge with exclusive prizes on offer. Here's everything you need to know....

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Written by

Jess Kirkbride

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7 MIN

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