The Latest

    • Microsoft
    • PPC

    September 29, 2025

    The Show Notes: How to Use Microsoft Advertising Formats to Win Holiday Sales

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    5 MIN

    • Microsoft
    • PPC

    September 9, 2025

    From Discovery to Checkout: How to use Native Ads to Boost E-Commerce Conversions

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    5 MIN

    • Microsoft
    • PPC
    • Product updates

    September 1, 2025

    Drive More Sales: Two New Microsoft Ads Opportunities for Retail Campaigns

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    5 MIN

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Integrating Microsoft Ads with Shopify

Integrating Microsoft Ads with Shopify

Microsoft Advertising has teamed up with Shopify to offer even more opportunities to eCommerce merchants. This guide will show you how to integrate them....
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Written by

Thomas Hampson

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8 MIN

How To Get Microsoft Ads Certification

How To Get Microsoft Ads Certification

In this article, you’ll find out how to become a Microsoft Ads expert with Microsoft Advertising certification and free training....
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Written by

Ateiqa Ali

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8 MIN

bing places for business

How To Use Bing Places for Business

In this guide, we look at how local business owners and marketers can use Bing Places for Business....
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Written by

David Sharpe

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8 MIN

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A Guide To Content Marketing Optimisation

Content marketing can do wonders for your site and business. Our guide will show you how to optimise your content marketing strategy and why it’s...
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Written by

Amber Dawson

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9 MIN

Data Shows Customers Are Likely To Buy & Unfollow You For Political Statements

Should brands post about politics or not? Latest data shows that posting about politics can make customers more likely to buy from you and unfollow...
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Written by

Danielle Strouther

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30 MIN

google shopping

A Guide To Google Shopping Optimisation

Google Shopping campaigns can always be improved. Our guide shows you how to optimise your campaigns and increase revenue....
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Written by

Ricki Gogna

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11 MIN

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What are Creative Specs in Microsoft Advertising?

In this article, we will look at creative specifications within the Microsoft Advertising platform, why you must follow them, and the different specs you need...
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Written by

Mark Neale

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9 MIN

6 PPC News Updates From July You Can’t Afford To Miss

Sit tight for the most important PPC updates circulating the web this July, featuring Google Ads’ restrictions to spyware coming August 11th....
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Written by

Jess Kirkbride

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8 MIN

A group of diverse people

Diversity Month Message from the Founders

The Adzooma founders give their final message at the end of Diversity Month on the blog....
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Written by

Adzooma

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3 MIN

Snapchat Ads vs. Twitter Ads vs. LinkedIn Ads: Which Is Best For Paid Social?

Snapchat vs. Twitter vs. LinkedIn: Which Is Best For Paid Social?

Which is best for paid social ads: Snapchat Ads, Twitter Ads or LinkedIn Ads? We found out....
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Written by

Amber Dawson

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17 MIN

How To Optimise Your Microsoft Ads (Tips & Advice)

In this guide, we look at the best ways to optimise your Microsoft Ads and get the most visibility on Bing with added tips and...
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Written by

Will Haswell

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12 MIN

Black woman addressing colleagues at a corporate business meeting

10 Female Marketing Leaders Who Have Taught & Inspired Us In 2020

Our list of 10 influential women in marketing showcases the creativity of female leaders at companies like Facebook, SEMrush, and Siegel+Gale....
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Written by

Jess Kirkbride

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11 MIN

8 Best SEO Agencies in 2021

Read our list of the 8 best SEO agencies of 2020 including Boom, Impression, Blue Array, and SALT.agency....
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Written by

Luke Davis

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9 MIN

Facebook Video Ads

A Guide to Facebook Video Ads

Facebook video ads offer incredible engagement rates. Our guide will show you how to set them up and their benefits....
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Written by

Matt Hogan

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9 MIN

How To Stop Excluding Minorities In Tech

How To Stop Excluding Minorities In Tech

The diversity in tech conversation continues with insights from people around the world. Here, we outline how we can be more inclusive of minorities in...
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Written by

Amber Dawson

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10 MIN

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