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    February 17, 2026

    The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

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    10 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 10, 2026

    Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

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    7 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    February 2, 2026

    Early 2026 PPC: What to Check in Your Paid Ads

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    7 MIN

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4 Effective Ways To Promote Your App

There's never been a better time to promote an app. Read about the 4 top digital marketing channels you should be using in our guide....

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Written by

Izaak Crook

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15 MIN

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How To Build A PPC Roadmap

Visualize your paid ads journey with a PPC roadmap. Find out what you need to achieve success and download our free template....

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Written by

James Rooney

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13 MIN

Social media apps

Organic vs. Paid Social: How You Can Make Them Work Together

Organic and paid social media are two sides of the same coin. But are they completely different, or can you make them work together? Our...

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Written by

Matt Hogan

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10 MIN

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How To Manage Your Mental Health As A Digital Marketer During COVID-19

Read these 16 tips on how to manage your mental health as a digital marketer during the COVID-19 pandemic....

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Written by

Luke Davis

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19 MIN

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PPC Budgeting: How To Do It The Smart Way

Budgeting is a crucial element of PPC management. Our guide will show you ways to save money, boost sales and profits....

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Written by

David Sharpe

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12 MIN

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A Guide To PPC Audience Targeting

Audience targeting is a great way to boost the performance of your PPC campaigns. Here are some tips and tactics to get you started....

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Written by

Ricki Gogna

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12 MIN

puneet vaghela

A Q&A with Puneet Vaghela – Head of Innovation at Adzooma

We spoke to Puneet Vaghela, Head of Innovation at Adzooma, and talked about his beginnings in search marketing and what he thinks the future holds...

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Written by

Adzooma

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21 MIN

A robot

How Artificial Intelligence Influences Social Media

Artificial intelligence is an important part of modern life. But how does it influence social media and the way we use it?...

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Written by

Matt Hogan

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17 MIN

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8 Best Google Adwords Training Courses of 2021

Improve your Google Ads skills with our selection of the 8 best courses, including Udemy, Google, and Lynda....

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Written by

Sophie Logan

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11 MIN

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How To Use PPC Data To Improve Performance

Making sense of PPC data can be difficult. But with this guide, you can get a better understanding of your metrics and turn them into...

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Written by

Will Haswell

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9 MIN

Adzooma Launches New Partnership With PPC Protect

Adzooma Launches New Partnership With PPC Protect

We're celebrating our partnership with PPC Protect by offering an exclusive deal for their software. Here's what you can get....

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Written by

Jess Kirkbride

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5 MIN

Latest Google COVID-19 User Insights: 1st May 2020

Discover what latest Google search interests are during the COVID-19 pandemic, with data shared exclusively with Adzooma....

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Written by

Danielle Strouther

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4 MIN

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16 Best PPC Alternative Ad Networks to Google, Facebook, & Microsoft Ads

Need an alternative PPC network? Try our list of 16 networks outside the Big Three including Twitter, LinkedIn, and Reddit....

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Written by

Amber Dawson

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14 MIN

How Google Is Supporting SMBs & Charities During COVID-19

How Charities & Non Profits Can Get a $10,000 Google Ads Grant

Find out whether your organization is eligible for a Google Ads grant and how to claim it here....

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Written by

Amber Dawson

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7 MIN

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Latest Google COVID-19 User Insights: 23rd April 2020

Find out more about the latest Google search interests during the COVID-19 pandemic, shared exclusively with Adzooma....

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Written by

Luke Davis

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4 MIN

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