The Latest

    • Microsoft
    • PPC

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    9 MIN

    • Microsoft
    • PPC

    Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

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    8 MIN

    • Microsoft
    • PPC

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

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Scale up what your team can do with Adzooma Teams....

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5 MIN

Here’s how a bestselling book on persuasion can attract more customers, with 6 proven principles....

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We analysed over 7,000 Google Ads accounts to see whether the recent SERP changes made a difference to ads CTR....

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If you need a playbook to help your business achieve PPC success, Google has you covered with Search Excellence....

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Odolena Kostova

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New update to Google Ads allows advertisers to better understand how specific changes impact ad performance....

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People choose your brand because they’re psychologically attached through confirmation bias. Here’s how it works....

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Jess Kirkbride

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Keeping your content relevant is easier said than done. That's why evergreen content can help. Here's how you can use it to increase site traffic....

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Roberto Garvin

Need some help getting to grips with digital marketing? We've created 16 PDFs for you to get started....

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Danielle Strouther

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How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....

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Luke Davis

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With Adzooma's cross-channel reporting, you can find which campaigns are bringing in the most profit and use the data to improve your overall account performance....

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Jess Kirkbride

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Google Ads is now notifying advertisers that they're expanding Shopping campaigns to reach Gmail, Discover, and YouTube users....

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Jess Kirkbride

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2 MIN

Adzooma co-founders Rob Wass and David Sharpe flew to Facebook’s Dublin HQ to talk about our partnership, AI, & the future of Facebook & Adzooma....

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Danielle Strouther

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9 MIN

Plumbers and electricians rejoice! Local Services Ads from Google can help you connect with customers looking for services in your area....

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Ryan Gould

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9 MIN

Save time and improve your PPC campaigns with an optimisation tool. Here’s everything you need to know when choosing the right one....

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Danielle Strouther

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13 MIN

The roll out of removing ads from Google Chrome is expected on 5th August....

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Jess Kirkbride

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3 MIN

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