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The Latest

- Microsoft
- PPC
October 28, 2025

AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

9 MIN
- Microsoft
- PPC
October 30, 2025

Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

8 MIN
- Microsoft
- PPC
October 15, 2025

How to Win the Holiday PPC Season in the Age of AI

8 MIN

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Updates

February 18, 2020

Product Update: Adzooma – Working For You, Your Clients & Your Team

Scale up what your team can do with Adzooma Teams....

Written by

John Severn

5 MIN

February 17, 2020

6 Proven Psychological Principles That Convert Browsers Into Buyers

Here’s how a bestselling book on persuasion can attract more customers, with 6 proven principles....

Written by

Phil Coleman

21 MIN

Google, PPC

February 14, 2020

Has Google Ads CTR Been Affected By The Recent SERP Changes?

We analysed over 7,000 Google Ads accounts to see whether the recent SERP changes made a difference to ads CTR....

Written by

Luke Davis

7 MIN

Google, PPC

February 13, 2020

What Is Search Excellence And How To Achieve It With Google Ads

If you need a playbook to help your business achieve PPC success, Google has you covered with Search Excellence....

Written by

Odolena Kostova

8 MIN

Google, PPC

February 13, 2020

Google Ads Makes Change History Reports Easier To Navigate

New update to Google Ads allows advertisers to better understand how specific changes impact ad performance....

Written by

Jess Kirkbride

Theory

February 12, 2020

I’m Not Biased, I’m Just Right – Confirmation Bias In Marketing

People choose your brand because they’re psychologically attached through confirmation bias. Here’s how it works....

Written by

Jess Kirkbride

16 MIN

Content, SEO

February 11, 2020

How To Create Evergreen Content That Drives Traffic

Keeping your content relevant is easier said than done. That's why evergreen content can help. Here's how you can use it to increase site traffic....

Written by

Roberto Garvin

CRO, PPC

February 11, 2020

16 Free Digital Marketing Resources (PDFs)

Need some help getting to grips with digital marketing? We've created 16 PDFs for you to get started....

Written by

Danielle Strouther

12 MIN

Branding, Theory

February 10, 2020

The Ultimate Guide To Psychological Pricing

How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....

Written by

Luke Davis

19 MIN

February 7, 2020

Find Your Most Profitable Ads With Cross-Channel Reporting

With Adzooma's cross-channel reporting, you can find which campaigns are bringing in the most profit and use the data to improve your overall account performance....

Written by

Jess Kirkbride

5 MIN