The Latest

    • Microsoft
    • PPC

    October 28, 2025

    AI to ROI: Why Ads in Copilot Are the Next Big Breakthrough for PPC

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    9 MIN

    • Microsoft
    • PPC

    October 30, 2025

    Adapting to the Retail Peak in the AI Era: How Rising CPCs and AI is Reshaping PPC

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    8 MIN

    • Microsoft
    • PPC

    October 15, 2025

    How to Win the Holiday PPC Season in the Age of AI

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    8 MIN

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Psychology and The Unconscious Mind

We’re addicted to our phones through psychology and the unconscious mind, acting like a drug that we crave over and over again. Here’s why....

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Written by

Jess Kirkbride

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17 MIN

How To Achieve PPC Success With KPI Trend Reporting

KPI trend reports give you an overview of your performance. Here's how useful they can be for your business....

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Written by

Luke Davis

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7 MIN

Amazon’s Ad Business Grew By 40% In 2019

The global powerhouse reports on their impressive increase of net sales and income, cementing their ownership of the online advertising space....

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Written by

Jess Kirkbride

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The Psychology Of Colour [Infographic]

Colours are one of the first things people notice when they see a logo. So what does your brand colour say about your business?...

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Written by

Amber Dawson

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4 MIN

Am I Being Stalked? Marketing & The Frequency Illusion

What is the Baader-Meinhof phenomenon and how does it influence marketing? Let's take a look at how the Frequency Illusion can help your brand stick...

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Written by

Amber Dawson

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13 MIN

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Understand Your Customer Journey With Device Reports

Device reports give you insights into customer journeys and help you optimise your campaigns for all devices. Here's how to do it with Adzooma....

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Written by

Danielle Strouther

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5 MIN

How Does Facebook Campaign Budget Optimisation Benefit Advertisers?

Campaign budget optimisation is now compulsory but do Facebook advertisers really benefit from this? Here's what we found out....

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Written by

Danielle Strouther

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10 MIN

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Google Enables Site Owners To Temporarily Remove Pages From SERPs

Google makes advances towards cleaner and more relevant search results. Here's how you can remove pages from its index....

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Written by

Jess Kirkbride

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3 MIN

Why You Should Be Advertising on Facebook – A Q&A

Our Paid Social manager Matt Hogan talks to us about why it's important to advertise on Facebook and gives us some tips for getting started....

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Written by

Tom Mortimer

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6 MIN

Mental Health Is At Crisis Point: Here’s How We Can Help At Work

Mental health is at crisis point and we need to do something about it. Here’s all the data about mental health in the workplace and...

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Written by

Danielle Strouther

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40 MIN

Microsoft Ads Label In Bing Search Blend With Organic

Microsoft quietly follows in Google's footsteps with a new Bing Search redesign. But the change has been met with criticism from marketers....

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Written by

Jess Kirkbride

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2 MIN

Who Are The Rivals To Google’s Search Engine Throne?

Google reigns supreme in the search engine market. But how popular are its rivals and can they narrow the gap?...

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Written by

Luke Davis

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20 MIN

Here's What We Learnt From New Adventures Conference In January 2020

Here’s What We Learnt From New Adventures Conference In January 2020

We attended the New Adventures Conference in Nottingham in January. Here are some of the thing we learnt from the event....

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Written by

Luke Davis

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5 MIN

Firefight Your Way To Success with our Best & Worst Performers Report

Finding exactly where to make changes in a PPC campaign is tough. Here's how to do it with a best and worst performers report....

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Written by

Amber Dawson

Featured Snippets Won’t Repeat On The First Page Of Google Search

In a nutshell: Less competition for advertisers and more clarity for searchers with the new featured snippets change....

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Written by

Jess Kirkbride

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