10 MIN
- Microsoft Advertising
- Paid
- PPC
February 24, 2026

Equal Budgets, Unequal Results: A Common Google Ads Mistake
WRITTEN BY

Amy Gallagher
10 MIN
- Microsoft Advertising
- Paid
- PPC
February 17, 2026

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)
WRITTEN BY

Amy Gallagher
7 MIN
- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)
WRITTEN BY

Amy Gallagher

The Latest

- Microsoft Advertising
- Paid
- PPC
February 24, 2026

Equal Budgets, Unequal Results: A Common Google Ads Mistake

10 MIN
- Microsoft Advertising
- Paid
- PPC
February 17, 2026

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

10 MIN
- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

7 MIN

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Updates

March 26, 2020

Our Key Takeaways From Marketing Show North 2020

From winning an award, our incredible stand, and some insightful talks, here are our highlights from the Digital City Festival 2020 – as it launches...

Written by

Jaye Bonser

Google, Microsoft, Updates

March 25, 2020

Product Update: Create New Campaigns Inside Adzooma

Save even more time by adding new ad groups, adverts and keywords to your campaigns without leaving the Adzooma platform....

Written by

Danielle Strouther

26 MIN

Google, PPC

March 25, 2020

What is Click Fraud & How Do You Beat It?

Click fraud is a serious problem in PPC. Here's more on the concept and how to combat it....

Written by

Roy Dovaston

March 25, 2020

An Alternative Guide To PPC Advertising

PPC advertising is a cost-effective way to turn users into paying customers. This guide will look at how it works and the benefits to your...

Written by

Amber Dawson

16 MIN

Updates

March 24, 2020

We Are Making Adzooma Completely Free Until 1st June 2020

We could all do with a helping hand right now. Here’s our gift to your business to help you keep strong in trying times....

Written by

Danielle Strouther

5 MIN

Branding, Facebook, Instagram

March 20, 2020

Are Social Competitions Great for Brand Awareness or Just Annoying?

Social media giveaways are fun but are they useful tools for brands – or something they should steer clear of? We asked industry professionals what...

Written by

Danielle Strouther

25 MIN

Google, PPC

March 18, 2020

Panic Searching: How COVID-19 Has Infected Keyword Searches Worldwide

The UK is stockpiling loo roll, Italy is isolated and WHO have declared COVID-19 a pandemic. Here’s the latest data on how coronavirus is affecting...

Written by

Danielle Strouther

7 MIN

Updates

March 12, 2020

Product Update: Adzooma Clients

The Adzooma platform now brings you better organisation, more value for your clients and an easier way to manage ads – all in one update....

Written by

Amber Dawson

2 MIN

Facebook, Instagram

March 11, 2020

Agony Aunt: What’s The Best Social Media Platform For Professionals?

With so many social media platforms around, which is the best for professionals? Our Agony Aunt Katherine Collins found out....

Written by

Katherine Collins

15 MIN

Facebook

March 6, 2020

44 Practical Facebook Marketing Tips For Businesses

Need inspiration for your Facebook campaign but not got the time? Try these 44 quick but effective tips to hit your business goals at scale....

Written by

Luke Davis

16 MIN

Google, PPC

March 6, 2020

10 Proven Tips For Writing Kickass Google Ads

Get your business in front of more potential customers on the SERPs by following these 10 proven Google Ads tips to kick ass!...

Written by

Phil Coleman

10 MIN

March 4, 2020

What is PPC Fraud and How Can You Spot It?

PPC fraud is a serious crime and comes in many forms. Guest writer Oli Lynch looks at how you can spot them all....

Written by

Oli Lynch

11 MIN

March 3, 2020

How To Analyse Your Campaign Performance With A Funnel Report

A funnel report can help you breakdown your costs and metrics to find areas for success and improvement. Here's how....

Written by

Luke Davis

7 MIN

Google

March 3, 2020

How To Advertise Your Business On Google

Get your business seen by customers. Increase traffic to your website. Up your conversions and sales – all by harnessing the power of Google. Here’s...