Google

January 15, 2021

How To Use Attribution Models & Get Them Right

Most people use attribution models in the wrong way. Our guide will show you how to get them right and why you shouldn’t neglect them....

Written by

Luke Davis

11 MIN

Google

January 14, 2021

10 Best Google Adwords Management Software and Tools of 2021

From keyword research to bid management, there is Google Ads software for every aspect of PPC. Here are 10 of the best tools to use...

Written by

Luke Davis

13 MIN

Google, PPC

January 12, 2021

How To Achieve Success with Responsive Search Ads and Display Ads

Through Responsive Search Ads and Responsive Display Ads, you can continually optimise and adjust your copy and achieve success. Here's how....

Written by

Odolena Kostova

8 MIN

Google, Microsoft, PPC

January 11, 2021

Microsoft Ads vs Google Ads: Measuring Conversions, Clicks & Cost

Google vs Microsoft, Microsoft vs Google. There was once a time just over 20 years ago, like today, where it looked like there was only...

Written by

Tom Mortimer

10 MIN

Google, SEO

January 5, 2021

A Guide To Site Speed Optimisation

Site speed is so important, not only to SEO but PPC as well. Our guide will show you how to optimise for site speed and...

Written by

Matt Hogan

12 MIN

Google, PPC

January 2, 2021

15 Google & Microsoft Ad Extensions To Improve Your Ads

Google Ad extensions offer additional details to expand your ads and give users more information and benefits. Here's how you can use 15 of them...

Written by

Rob Wass

9 MIN

Facebook, Google, Microsoft

December 14, 2020

How To Apply A Custom Automation Rule In Adzooma

Adzooma’s new automation feature is the most intelligent and advanced system on the market, and it’s easier to use than you might think. Learn how...

Written by

Danielle Strouther

15 MIN

Facebook, Google, Microsoft, Updates

December 14, 2020

And/Or Automations Have Arrived At Adzooma!

Create automation rules for your campaigns using And/Or conditions, so your accounts are protected and optimised no matter the situation. Like the entire Adzooma platform,...

Written by

Danielle Strouther

5 MIN

Google

November 27, 2020

How to Measure Lost Revenue in Google Ads Using R

Finding where you're losing revenue can be difficult but with R, you can plug any holes in your Google Ads campaign and save money....

Written by

Emma Lee

10 MIN

Google

November 20, 2020

How To Set Up A Google Ads Account

In this guide, we show you step-by-step how to set up a Google Ads account and your first campaign....

Written by

Lucy Puddephatt

14 MIN

Google, PPC

November 13, 2020

A Beginner’s Guide to Negative Keywords on Google Ads

Almost 50% of advertisers don’t use negative keywords in their Google Ads campaigns, and it’s costing them. Save budget and wasted clicks with these tips...