A Black woman holding a speech bubble over her head in a room of White people

Being Black in Digital Marketing

In a White-dominated industry, what is it like being Black in digital marketing and does technology help or hinder those experiences?...
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Written by

Luke Davis

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24 MIN

5 Tips to Improve Your Already-Winning PPC Campaigns

5 Tips to Improve Your Already-Winning PPC Campaigns

Is it possible to improve a successful PPC campaign? Try these 5 tips to grab some quick but effective wins....
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Written by

Amber Dawson

Ad Rank

What is Ad Rank for Google Ads?

In this article, we explain what Ad Rank is for Google Ads, why it’s important, and how you can use it to create better Google...
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Written by

Ricki Gogna

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8 MIN

audit

How to Conduct a Full PPC Audit

PPC audits are important for success, whether your account is brand new or you have run paid ads for years. Here's how to conduct a...
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Written by

Will Haswell

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9 MIN

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What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...
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Written by

Mark Neale

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9 MIN

22 Cost-Effective Ways To Advertise Online During COVID-19

22 Cost-Effective Ways To Advertise Online During COVID-19

There are so many methods and techniques to try when advertising online. Here are 23 ways you can save money and boost traffic during COVID-19....
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Written by

Jess Kirkbride

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16 MIN

What is ROAS (Return On Ad Spend)?

What is ROAS (Return On Ad Spend)?

Have you heard of ROAS? It stands for Return On Ad Spend and measures how cost-effective your PPC campaigns are. Find out more in our...
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Written by

David Sharpe

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8 MIN

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6 5-Minute PPC Fixes Using Automation

Here are 6 quick PPC fixes using automation that you can implement in 5 minutes or less....
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Written by

Amber Dawson

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8 MIN

Purna Virji

5 of The Best Microsoft Ads Experts in 2021

We looked at 5 of the best Microsoft Ads experts around including Purna Virji and John Lee and what makes them so influential....
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Written by

James Rooney

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7 MIN

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How To Write Perfect PPC Headlines In 5 Easy Steps

Crafting headlines for paid ads is a piece of cake with these 5 quick and easy steps....
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Written by

Jess Kirkbride

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11 MIN

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Advantages and Disadvantages of Niche Marketing You Need to Know

Niche marketing focuses on a particular kind of product or service and attracts a specific audience. We looked at the pros and cons of this...
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Written by

Sophie Logan

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11 MIN

How To Increase Reach and Sales Using Paid Channel Synergy

How To Increase Reach and Sales Using Paid Channel Synergy

Here is how you can use the many facets of paid channels and audience targeting to boost your sales and reach....
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Written by

Haley Osborne

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11 MIN

How To Make PPC & Email Marketing Work Together featured image

How To Make PPC & Email Marketing Work Together

PPC and email marketing can be lucrative revenue streams. But when you combine their efforts, you can improve the performance of each channel and your...
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Written by

Ateiqa Ali

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7 MIN

microsoft audience network

A Guide To Microsoft Audience Network

Read our guide on Microsoft Audience Network and how it uses cutting edge AI to find the perfect audience for your Microsoft Ads campaigns....
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Written by

Will Haswell

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8 MIN

software

Capterra vs. SourceForge: Which Is Best For Software Advertising?

Discover the benefits and differences of Capterra and SourceForge in our comparison guide for the best software advertising platform....
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Written by

Amber Dawson

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11 MIN

Company

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