A Black man looking at graphs on a mini tablet

5 Questions to Ask to Improve Campaign ROI

ROI is crucial to measuring success at campaign level. Here are 5 questions you should be asking to help improve that metric....
image_prson

Written by

Margaret Kashuba

icon_img

12 MIN

A Black woman holding a speech bubble over her head in a room of White people

Being Black in Digital Marketing

In a White-dominated industry, what is it like being Black in digital marketing and does technology help or hinder those experiences?...
image_prson

Written by

Luke Davis

icon_img

24 MIN

5 Tips to Improve Your Already-Winning PPC Campaigns

5 Tips to Improve Your Already-Winning PPC Campaigns

Is it possible to improve a successful PPC campaign? Try these 5 tips to grab some quick but effective wins....
image_prson

Written by

Amber Dawson

Ad Rank

What is Ad Rank for Google Ads?

In this article, we explain what Ad Rank is for Google Ads, why it’s important, and how you can use it to create better Google...
image_prson

Written by

Ricki Gogna

icon_img

8 MIN

audit

How to Conduct a Full PPC Audit

PPC audits are important for success, whether your account is brand new or you have run paid ads for years. Here's how to conduct a...
image_prson

Written by

Will Haswell

icon_img

9 MIN

I see a little silhouette of a stag

What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...
image_prson

Written by

Mark Neale

icon_img

9 MIN

22 Cost-Effective Ways To Advertise Online During COVID-19

22 Cost-Effective Ways To Advertise Online During COVID-19

There are so many methods and techniques to try when advertising online. Here are 23 ways you can save money and boost traffic during COVID-19....
image_prson

Written by

Jess Kirkbride

icon_img

16 MIN

What is ROAS (Return On Ad Spend)?

What is ROAS (Return On Ad Spend)?

Have you heard of ROAS? It stands for Return On Ad Spend and measures how cost-effective your PPC campaigns are. Find out more in our...
image_prson

Written by

David Sharpe

icon_img

8 MIN

A toolbox

6 5-Minute PPC Fixes Using Automation

Here are 6 quick PPC fixes using automation that you can implement in 5 minutes or less....
image_prson

Written by

Amber Dawson

icon_img

8 MIN

Purna Virji

5 of The Best Microsoft Ads Experts in 2021

We looked at 5 of the best Microsoft Ads experts around including Purna Virji and John Lee and what makes them so influential....
image_prson

Written by

James Rooney

icon_img

7 MIN

A notebook and laptop on a desk

How To Write Perfect PPC Headlines In 5 Easy Steps

Crafting headlines for paid ads is a piece of cake with these 5 quick and easy steps....
image_prson

Written by

Jess Kirkbride

icon_img

11 MIN

A person holding wooden meeples

Advantages and Disadvantages of Niche Marketing You Need to Know

Niche marketing focuses on a particular kind of product or service and attracts a specific audience. We looked at the pros and cons of this...
image_prson

Written by

Sophie Logan

icon_img

11 MIN

How To Increase Reach and Sales Using Paid Channel Synergy

How To Increase Reach and Sales Using Paid Channel Synergy

Here is how you can use the many facets of paid channels and audience targeting to boost your sales and reach....
image_prson

Written by

Haley Osborne

icon_img

11 MIN

How To Make PPC & Email Marketing Work Together featured image

How To Make PPC & Email Marketing Work Together

PPC and email marketing can be lucrative revenue streams. But when you combine their efforts, you can improve the performance of each channel and your...
image_prson

Written by

Ateiqa Ali

icon_img

7 MIN

microsoft audience network

A Guide To Microsoft Audience Network

Read our guide on Microsoft Audience Network and how it uses cutting edge AI to find the perfect audience for your Microsoft Ads campaigns....
image_prson

Written by

Will Haswell

icon_img

8 MIN