Google Ads has enormous reach and potential but can be as simple or complex as you want to make it. There are businesses of all sizes using it:
- Small, local and home businesses: for ad copy that attracts potential customers and clients to their products and services.
- Huge, multinational companies: as part of complex sales funnel strategy, with hundreds of ad groups, multi-level testing and every other available feature.
It can work for all levels but it’s the latter of the two above examples where the Google Ads experts really come into play. They are PPC (pay-per-click) specialists and have learnt over the years how to get the most out of the platform.
Some of the below experts also work for companies and agencies featured on our Marketplace, so if you’re looking for a bit more help, you’ll find loads there.
If you missed our other articles about PPC expertise, read them here:
What makes a Google Ads specialist an expert?
Nobody is born an expert. It takes years of hard work, patience, and understanding of algorithm updates and fluctuations. They stay up to date with any additions, changes or improvements on a daily basis, often work with some of the biggest brands on earth, and they’re the go-to guys for all thing Google Ads.
Expertise is a spectrum and that’s why it’s important to do all those things and, above all, be helpful and informative to people who need that expertise. They regularly share their strategies and offer tips and tricks to help you make the most of Google Ads.
We have a list of the top 13 Google Ads experts right here, so you can learn more from them and stoke your own enthusiasm.
1. Purna Virji
Purna Virji is the Senior Manager of Global Engagement at Microsoft and was named by PPC Hero as the most influential PPC expert of 2016 as well as US Search Personality of the Year in 2019.
Purna has over a decade of experience in search, with her specialities lying in SEO, content marketing, CRO, and voice search (besides PPC of course). She’s also a regular on the conference circuit as a keynote speaker.
When someone calls you The Wonder Woman of PPC, you stand and take notice. Her work in PPC is well-renowned and her talks are must-watches if you want to get into the field.
2. Lisa Raehsler
Big Click Co’s Lisa Raehsler is known as a specialist in high-level SEM and PPC for search engines, display, retargeting, and paid search campaigns.
Lisa enjoys translating new tech from Bing Ads and Google Ads, into simple, usable recommendations to help get the best results for real-life businesses.
Follow Lisa on LinkedIn.
3. Perry Marshall
Entrepreneur Magazine says, “Perry Marshall is the #1 author and world’s most-quoted consultant on Google Advertising.”
Perry Marshall is always one of the first names to come up when talking about Ads experts.
Perry has written 7 books including, Ultimate Guide to Google AdWords (2014), Ultimate Guide to Facebook Advertising (2014), 80/20 Sales and Marketing (Entrepreneur Press, 2013) and Ultimate Guide to Local Business Marketing (2016).
He is the president of the Chicago based Perry S. Marshall & Associates, a company that works with both online and brick-and-mortar businesses to generate sales leads, web traffic and maximize advertising results.
Charging $2,000 per hour, he’s one of the world’s highest-paid and sought-after digital marketing consultants, yet his coaching groups have waiting lists, with many of his clients hiring him continuously for over 10 years.
His work is referenced in dozens of influential digital marketing books by authors like Jay Conrad Levinson, Mark Joyner, Joel Comm, Howard Jacobson, Richard Stokes and John Jantsch.
He’s been featured at conferences in the U.S., Canada, UK, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Mari Smith, Harvey Mackay and Les Brown.
He’s consulted in over 300 industries, from computer hardware and software to high-end consulting including health & fitness and corporate finance.
You can find him at perrymarshall.com
4. Samantha Noble
Samantha Noble is a keynote, conference speaker, and judge for several industry awards. She shares industry news and events on her Twitter feed.
She’s the Founder of Biddable Moments and Digital Females, along with being a Keynote & Conference Speaker & Judge, as well as a being a successful Marketing Consultant.
Samantha will once again be a judge for the 2020 UK Biddable Media Awards, which celebrate and reward the expertise, talent and achievements of the UK Biddable Media industry.
As founder of Digital Females group in the UK, she brings together like-minded females in the digital marketing industry.
5. Brad Geddes
Over the past 15 years, Brad Geddes has provided a variety of online consulting services, including usability, conversion optimization, product development, product positioning, and agency consulting.
He has vast experience in managing SEO, PPC, social, display, and affiliate marketing campaigns for both himself and others.
His writing, speaking, and training focusing on demystifying the more complicated aspects of SEO, PPC, and Internet advertising, have made him a big name in his field.
6. Tim Ash
Tim Ash is the CEO of SiteTuners, a conversion rate optimization (CRO) agency with offices in San Diego, and Tampa and has authored 2 bestselling books on Landing Page Optimization.
Tim’s main expertise is in user-centred design, persuasion and understanding online behaviour, along with landing page testing. Tim was a pioneer in website CRO (conversion rate optimisation), starting way back in the mid-1990’s.
The list of major US and international brands Tim has worked with over the last 20 years, to help them develop successful web-based initiatives includes Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Sears, Intuit, Autodesk, Yahoo!
Check out Tim’s website here: https://sitetuners.com/
7. Bryan Eisenberg
Bryan Eisenberg is an internationally recognized online marketing authority, specialising in improving conversion rates and helping organizations improve their customer experiences.
Bryan co-founded Future Now Group Inc. (FutureNow Inc.) in 1998 and IdealSpot, Inc. in 2014. He also co-founded Web Analytics Association and serves as its Chairman Emeritus.
He has consulted to and run seminars for companies such as huge and diverse as Universal Orlando, GE, PriceWaterhouseCoopers, AeroTek/Allegis Group, Dell, Volvo, Computer Associates, Overstock.com, LowerMyBills, Agora Publishing, and CafePress.com, to name a few.
With extensive expertise in PPC and marketing performance metrics, he is recognized worldwide as a leading specialist in digital marketing.
He is also an inventor of Persuasion Architecture™ (patent pending) and co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today, and Business Week best sellers: “Waiting For Your Cat to Bark?“ and “Call to Action“.
You can see Brian’s website here: https://www.bryaneisenberg.com
8. Danny Sullivan
Danny Sullivan co-founded Third Door Media, publishers of Search Engine Land, Marketing Land, MarTech Today and producers of the SMX: Search Marketing Expo and MarTech events.
He was a prolific journalist and analyst and in the digital and search marketing space from 1996 until he retired from journalism and Third Door Media in June 2017.
He also works for Google helping to educate the public about search marketing, explaining issues arising with paid search and encourages public feedback to help promote solutions.
Find Danny here: https://dannysullivan.com/
9. Daniel Gilbert
Recently named the 3rd Most Influential PPC Expert in the World by PPC Hero, the UK’s Daniel Gilbert started his career with Google and only left to start his own company Brainlabs, which is now one of the fastest-growing businesses in the USA and UK.
It was also recently awarded #1 on the Deloitte Fast50 Tech Track & grabbed the ‘Agency of the Year’ award at Econsultancy’s the Masters of Marketing. Brainlabs has grown from 1 to 160 staff in just 5 years and they’re planning to double in size again over the next year.
Daniel writes a column for Search Engine Land and is a conference speaker at HeroConf, Marketing Festival, SMX, ClickZ & SearchLove.
Find Daniel here: https://uk.linkedin.com/in/danielgilbert1
10. Matt Umbro
Since 2007 Matt Umbro has been instrumental in his guidance and wisdom around PPC topics and paid search tactics. He’s well respected for his passion, knowledge and experience for paid search ads and PPC techniques.
He has helped to spread new thinking and tactics throughout his industry, by promoting and sharing ideas via a weekly Twitter PPCChat, which enables industry specialists and other Google Ads experts to analyze and debate a wide variety of PPC topics, new ideas and new methods in the PPC community.
Read more about Matt here: https://www.linkedin.com/in/mattumbro
11. Justin Seibert
Justin is President of Direct Online Marketing™ which is a top 200 Premier Google Partner assisting exporters and national companies to quickly grow their businesses via PPC, SEO, social media advertising, and retargeting.
Justin has been a pioneer in designing SEM (search engine marketing) campaigns since 2001 when he worked for a financial firm in Los Angeles growing their digital marketing program from a standing start to a multi-million dollar per year revenue.
For 3 years running Justin has been voted one of the top 25 Most Influential Pay Per Click Advertising Experts by Hanapin Marketing.
He regularly speaks at conferences around the globe and has been featured in publications such as Advertising Age, the Pittsburgh Business Times, Search Engine Strategies Magazine, and Successful Dealer.
Find Justin on LinkedIn here: https://www.linkedin.com/in/justinseibert/
12. Anders Hjorth
Anders has created several online agencies and is a digital marketing strategist and regular speaker at Digital Marketing events.
He has 20 years experience in paid search, social media advertising, seo, affiliate marketing and content marketing. And is the founder of Innovell, a provider of digital marketing insights.
He is also a judge for industry awards in Search Marketing, Social Media Marketing and Biddable Media categories.
13. Kirk Williams
Kirk, the Founder of ZATO, a Paid Search & Social PPC micro-agency, has operated in the Digital Marketing space since 2009.
PPC Hero has named him one of the Top 25 Most Influential PPC Experts in the world 4 years in a row. A prolific writer, he has written for publications such as Search Engine Land, Moz, PPC Hero and Bing, and regularly features on digital marketing podcasts and webinars.
He is one of the hosts of #PPCChat on Twitter, and his expertise makes him an in-demand conference speaker focusing on Paid Search, particularly Shopping Ads.
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