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    • Google
    • Paid
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    April 21, 2026

    Why PPC Accounts Don’t Reflect What Actually Works

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    6 MIN

    • Google Ads
    • Microsoft
    • Paid
    • PPC

    April 6, 2026

    How to Prioritise Microsoft Ads Alongside Google

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    2 MIN

    • Google Ads
    • Paid
    • PPC

    March 24, 2026

    Easter Gift Categories: How to Create Higher-Performing Ads

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    8 MIN

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A Black woman holding a speech bubble over her head in a room of White people

Being Black in Digital Marketing

In a White-dominated industry, what is it like being Black in digital marketing and does technology help or hinder those experiences?...

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Written by

Luke Davis

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24 MIN

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8 Red-Hot PPC News Updates In June

Here is our round up of 8 of June's biggest news updates in the PPC industry, featuring Google, Linked, Facebook, and Instagram....

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Written by

Jess Kirkbride

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11 MIN

How To Use Google Analytics To Improve Your CRO

How To Use Google Analytics To Improve Your CRO

Google Analytics and CRO is the perfect combo for insights that can boost sales and conversions. Read our guide on how it all works....

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Written by

David Sharpe

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12 MIN

5 Tips to Improve Your Already-Winning PPC Campaigns

5 Tips to Improve Your Already-Winning PPC Campaigns

Is it possible to improve a successful PPC campaign? Try these 5 tips to grab some quick but effective wins....

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Written by

Amber Dawson

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How To Create A Better Social Media Strategy in 9 Easy Steps

Your social media presence requires a robust strategy to make it work. Read our guide on how to build a better strategy for your business....

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Written by

Matt Hogan

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10 MIN

Ad Rank

What is Ad Rank for Google Ads?

In this article, we explain what Ad Rank is for Google Ads, why it’s important, and how you can use it to create better Google...

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Written by

Ricki Gogna

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8 MIN

"Search Is More Important Than Ever": A Webinar with Microsoft and Adzooma

‘Search Is More Important Than Ever’: A Webinar with Microsoft & Adzooma

The webinar, hosted by Tina Aird and Will Haswell, looked at search during the COVID-19 pandemic and why it's so important for the future....

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Written by

Amber Dawson

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8 MIN

How To Create A Landing Page That Converts Better Than Your Website

Here’s how you can drive more traffic, boost your clicks, and increase conversions – with a landing page that works alongside your website....

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Written by

Jess Kirkbride

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10 MIN

How To Use Microsoft Ads Demographic Targeting

How To Use Microsoft Ads Demographic Targeting

With demographic targeting, you can hone in on the right audience with your Microsoft Ads campaign. Here’s how to use it....

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Written by

Thomas Hampson

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9 MIN

How to Conduct a Full PPC Audit

PPC audits are important for success, whether your account is brand new or you have run paid ads for years. Here's how to conduct a...

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Written by

Will Haswell

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9 MIN

Adzooma Launches Partnership with Moss

Adzooma Launches Partnership with Moss

Adzooma has partnered with Moss, a German fintech company. Find out more and claim your offer, exclusive to Vanta customers....

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Written by

Amber Dawson

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2 MIN

I see a little silhouette of a stag

What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...

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Written by

Mark Neale

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9 MIN

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6 Benefits of Using Facebook Lookalike Audiences

Facebook Lookalike Audiences are a great way to reach new users that share similarities to your current customer base. Here are 6 advantages to using...

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Written by

Rebecca Willis

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9 MIN

22 Cost-Effective Ways To Advertise Online During COVID-19

22 Cost-Effective Ways To Advertise Online During COVID-19

There are so many methods and techniques to try when advertising online. Here are 23 ways you can save money and boost traffic during COVID-19....

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Written by

Jess Kirkbride

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16 MIN

What is ROAS (Return On Ad Spend)?

What is ROAS (Return On Ad Spend)?

Have you heard of ROAS? It stands for Return On Ad Spend and measures how cost-effective your PPC campaigns are. Find out more in our...

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Written by

David Sharpe

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8 MIN

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