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    • Google
    • Paid
    • PPC

    April 21, 2026

    Why PPC Accounts Don’t Reflect What Actually Works

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    6 MIN

    • Google Ads
    • Microsoft
    • Paid
    • PPC

    April 6, 2026

    How to Prioritise Microsoft Ads Alongside Google

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    2 MIN

    • Google Ads
    • Paid
    • PPC

    March 24, 2026

    Easter Gift Categories: How to Create Higher-Performing Ads

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    8 MIN

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How To Use Microsoft Ads Automation with Adzooma

Learn how to use automation with all features of Microsoft Ads including automated rules and bids, ad extensions, and scripts....

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Written by

Sophie Logan

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9 MIN

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Data Reveals 60% of People Want to Stay at Home After COVID-19

COVID-19 has forced businesses across the globe to work remotely. New data suggests that this could be the new normal, killing the traditional office as...

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Written by

Danielle Strouther

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15 MIN

PPC spelt out in lettered wooden blocks

The Definitive Guide To PPC Management

PPC management is the process of overseeing, creating and managing PPC ad spend. Find out everything you need to know about it in our definitive...

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Written by

Danielle Strouther

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18 MIN

6 Tips To Create The Best Landing Page

Read our tips on how to build the perfect landing page, alongside the best products and services to help you get there....

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Written by

Jess Kirkbride

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15 MIN

The word 'discovery' in neon lights

What Are Google’s Discovery Ads And Why Should You Use Them?

Here is everything you need to know about Google's Discovery Ads, how the new ad format works, and the reasons you should use them....

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Written by

Sophie Logan

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9 MIN

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Latest Microsoft COVID-19 User Insights: May 2020

Discover what the latest search interests are during the COVID-19 pandemic, with Microsoft data shared exclusively with Adzooma....

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Written by

Danielle Strouther

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4 MIN

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How Effective Are Microsoft Ads Compared To Google Ads?

It’s been a while since Bing Ads became Microsoft Ads. But how effective is the platform in 2020 and how well does it compete with...

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Written by

David Sharpe

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9 MIN

Adzooma Marketplace

Adzooma Marketplace Is Born! Here’s All You Need To Know

We’re delighted to tell you that today we are launching the Adzooma Marketplace!...

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Written by

Adzooma

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4 MIN

4 Effective Ways To Promote Your App

There's never been a better time to promote an app. Read about the 4 top digital marketing channels you should be using in our guide....

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Written by

Izaak Crook

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15 MIN

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How To Build A PPC Roadmap

Visualize your paid ads journey with a PPC roadmap. Find out what you need to achieve success and download our free template....

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Written by

James Rooney

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13 MIN

Social media apps

Organic vs. Paid Social: How You Can Make Them Work Together

Organic and paid social media are two sides of the same coin. But are they completely different, or can you make them work together? Our...

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Written by

Matt Hogan

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10 MIN

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How To Manage Your Mental Health As A Digital Marketer During COVID-19

Read these 16 tips on how to manage your mental health as a digital marketer during the COVID-19 pandemic....

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Written by

Luke Davis

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19 MIN

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PPC Budgeting: How To Do It The Smart Way

Budgeting is a crucial element of PPC management. Our guide will show you ways to save money, boost sales and profits....

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Written by

David Sharpe

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12 MIN

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A Guide To PPC Audience Targeting

Audience targeting is a great way to boost the performance of your PPC campaigns. Here are some tips and tactics to get you started....

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Written by

Ricki Gogna

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12 MIN

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A Q&A with Puneet Vaghela – Head of Innovation at Adzooma

We spoke to Puneet Vaghela, Head of Innovation at Adzooma, and talked about his beginnings in search marketing and what he thinks the future holds...

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Written by

Adzooma

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21 MIN

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