10 MIN
- Microsoft Advertising
- Paid
- PPC
February 24, 2026

Equal Budgets, Unequal Results: A Common Google Ads Mistake
WRITTEN BY

Amy Gallagher
10 MIN
- Microsoft Advertising
- Paid
- PPC
February 17, 2026

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)
WRITTEN BY

Amy Gallagher
7 MIN
- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)
WRITTEN BY

Amy Gallagher

The Latest

- Microsoft Advertising
- Paid
- PPC
February 24, 2026

Equal Budgets, Unequal Results: A Common Google Ads Mistake

10 MIN
- Microsoft Advertising
- Paid
- PPC
February 17, 2026

The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

10 MIN
- Microsoft Advertising
- Paid
- PPC
February 10, 2026

Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

7 MIN

Tags:

Facebook, Google

June 10, 2020

Google Ads vs Facebook Ads: Which Is Best?

Google Ads and Facebook Ads are two of the biggest PPC advertising platforms. But how do they stack up against each other? We found out....

Written by

Ricki Gogna

10 MIN

PPC, Sales

June 10, 2020

How To Increase Reach and Sales Using Paid Channel Synergy

Here is how you can use the many facets of paid channels and audience targeting to boost your sales and reach....

Written by

Haley Osborne

11 MIN

Branding, Content, PR

June 9, 2020

7 Advanced Methods To Increase Targeted Site Traffic

Attract more customers to your website using one of these 7 advanced tips to boost your traffic. And no, one of the tips isn’t to...

Written by

Danielle Strouther

14 MIN

June 9, 2020

How To Make PPC & Email Marketing Work Together

PPC and email marketing can be lucrative revenue streams. But when you combine their efforts, you can improve the performance of each channel and your...

Written by

Ateiqa Ali

7 MIN

Microsoft, PPC

June 8, 2020

A Guide To Microsoft Audience Network

Read our guide on Microsoft Audience Network and how it uses cutting edge AI to find the perfect audience for your Microsoft Ads campaigns....

Written by

Will Haswell

8 MIN

Facebook

June 8, 2020

How Much Does Facebook Marketing Cost?

Is Facebook Marketing worth the cost? Find out here with insight into our own data and tips for maximising profit....

Written by

Jess Kirkbride

18 MIN

Content, Copywriting

June 5, 2020

Is Writer’s Block Real And Is It Affecting You During COVID-19?

Is writer’s block a real psychological condition or just an excuse for not getting words down on the page?...

Written by

Amber Dawson

18 MIN

PPC, Updates

June 2, 2020

The Search Marketing Post-Lockdown Webinar with Adzooma

Adzooma hosted the Search Marketing Post-Lockdown webinar with We Are Search, to help marketers face new challenges after lockdown is over....

Written by

Amber Dawson

8 MIN

Microsoft, PPC

June 1, 2020

How To Use Microsoft Ads Automation with Adzooma

Learn how to use automation with all features of Microsoft Ads including automated rules and bids, ad extensions, and scripts....

Written by

Sophie Logan

9 MIN

Updates

June 1, 2020

Data Reveals 60% of People Want to Stay at Home After COVID-19

COVID-19 has forced businesses across the globe to work remotely. New data suggests that this could be the new normal, killing the traditional office as...

Written by

Danielle Strouther

15 MIN