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How Effective Are Microsoft Ads Compared To Google Ads?

It’s been a while since Bing Ads became Microsoft Ads. But how effective is the platform in 2020 and how well does it compete with...
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Written by

David Sharpe

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9 MIN

A Roundup of COVID-19 Search Trends and Stats You Should Know

A Roundup of COVID-19 Search Trends and Stats You Should Know

We explore the COVID-19 data and search trends from Google and other sites as millions try to adapt to life in quarantine....
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Written by

Luke Davis

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9 MIN

Create New Campaigns Inside Adzooma

Product Update: Create New Campaigns Inside Adzooma

Save even more time by adding new ad groups, adverts and keywords to your campaigns without leaving the Adzooma platform....
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Written by

Danielle Strouther

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26 MIN

Hot topics

Bing Webmaster Tools Has New Features & A New Design

Bing Webmaster Tools has new and enhanced features to improve UX and offer a faster and cleaner UI. Here's everything you need to know....
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Written by

Jess Kirkbride

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3 MIN

How To Achieve PPC Success With KPI Trend Reporting

KPI trend reports give you an overview of your performance. Here's how useful they can be for your business....
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Written by

Luke Davis

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7 MIN

Microsoft Ads Label In Bing Search Blend With Organic

Microsoft quietly follows in Google's footsteps with a new Bing Search redesign. But the change has been met with criticism from marketers....
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Written by

Jess Kirkbride

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2 MIN

Who Are The Rivals To Google’s Search Engine Throne?

Google reigns supreme in the search engine market. But how popular are its rivals and can they narrow the gap?...
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Written by

Luke Davis

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20 MIN

Firefight Your Way To Success with our Best & Worst Performers Report

Finding exactly where to make changes in a PPC campaign is tough. Here's how to do it with a best and worst performers report....
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Written by

Amber Dawson

Microsoft is Testing Ads in WordPad in Windows 10

Microsoft's latest advertising experiment has appeared in WordPad, inviting users to try Microsoft Office apps instead....
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Written by

Jess Kirkbride

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2 MIN

Microsoft Advertising to Remove Average Position

Microsoft Advertising announced that it would sunset their use of average position from April so marketers could focus on more important metrics....
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Written by

Jess Kirkbride

Responsive Search Ads Available Globally In Microsoft Advertising

Advertisers can now create Responsive Search Ads using the Microsoft Ads UI, Microsoft Ads Editor, and the Microsoft Ads API....
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Written by

Jess Kirkbride

Mythbusters: If You Use Google Ads, You Don’t Need Microsoft Ads

Google Ads and Microsoft Advertising shouldn’t be competing for your time. Here’s how both platforms can boost your results and strategies....
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Written by

Danielle Strouther

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9 MIN

Hot Topics of The Week in PPC: 29th November 2019

The hot topics in PPC this week include Google Ads Smart Bidding data, a reporting bug, and Microsoft adding a shopping hub to Edge browsers....
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Written by

Jess Kirkbride

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6 MIN

Hot Topics of the Week in Digital Marketing: 15th October 2019

There’s a lot of controversy in this one… Let’s go!...
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Written by

Jess Kirkbride

Adzooma Disrupts The Digital Landscape With New Microsoft Relationship

The online advertising platform Adzooma has joined the Microsoft Advertising Channel Partner Program in a bid to diversify their current offering and become a truly...
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Written by

Jess Kirkbride

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3 MIN

Company

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