ppc advertising

An Alternative Guide To PPC Advertising

PPC advertising is a cost-effective way to turn users into paying customers. This guide will look at how it works and the benefits to your...
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Written by

Amber Dawson

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16 MIN

Corona facemasks

Panic Searching: How COVID-19 Has Infected Keyword Searches Worldwide

The UK is stockpiling loo roll, Italy is isolated and WHO have declared COVID-19 a pandemic. Here’s the latest data on how coronavirus is affecting...
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Written by

Danielle Strouther

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7 MIN

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10 Proven Tips For Writing Kickass Google Ads

Get your business in front of more potential customers on the SERPs by following these 10 proven Google Ads tips to kick ass!...
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Written by

Phil Coleman

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10 MIN

PPC fraudster

What is PPC Fraud and How Can You Spot It?

PPC fraud is a serious crime and comes in many forms. Guest writer Oli Lynch looks at how you can spot them all....
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Written by

Oli Lynch

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11 MIN

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How To Analyse Your Campaign Performance With A Funnel Report

A funnel report can help you breakdown your costs and metrics to find areas for success and improvement. Here's how....
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Written by

Luke Davis

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7 MIN

6 Common Google Ads Mistakes You’re Wasting Money On

Ready to make the most of your budget and ensure that you’re always getting the best from your campaigns? Make sure you’re not making any...
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Written by

Danielle Strouther

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9 MIN

5 Quick Fixes To Reignite Your Google Ads Performance

Google Ads can bring in big money for your company. But if your Google Ads aren’t performing, it can be hard to know where to...
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Written by

John Severn

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11 MIN

Hot topics

Bing Webmaster Tools Has New Features & A New Design

Bing Webmaster Tools has new and enhanced features to improve UX and offer a faster and cleaner UI. Here's everything you need to know....
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Written by

Jess Kirkbride

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3 MIN

5 Successful PPC Advertising Campaign Examples

An effective PPC campaign can really boost your business's performance. Here are 5 successful examples to study yourself....
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Written by

Rob Wass

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9 MIN

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Google Ads Introduces Continuous Audience Sharing For Manager Accounts

Google Ads's new feature is now available in your manager account settings from 19th February....
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Written by

Jess Kirkbride

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2 MIN

PPC User Permissions Are More Than A Courtesy – They’re Essential

Discover how you can scale your campaigns and manage your workload with user permissions – as well as our exciting new product update....
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Written by

Danielle Strouther

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6 MIN

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Has Google Ads CTR Been Affected By The Recent SERP Changes?

We analysed over 7,000 Google Ads accounts to see whether the recent SERP changes made a difference to ads CTR....
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Written by

Luke Davis

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7 MIN

What Is Search Excellence And How To Achieve It With Google Ads

What Is Search Excellence And How To Achieve It With Google Ads

If you need a playbook to help your business achieve PPC success, Google has you covered with Search Excellence....
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Written by

Odolena Kostova

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8 MIN

Google Ads Makes Change History Reports Easier To Navigate

New update to Google Ads allows advertisers to better understand how specific changes impact ad performance....
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Written by

Jess Kirkbride

16 Free Digital Marketing Resources (PDFs)

Need some help getting to grips with digital marketing? We've created 16 PDFs for you to get started....
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Written by

Danielle Strouther

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12 MIN

Company

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