What is ROAS (Return On Ad Spend)?

What is ROAS (Return On Ad Spend)?

Have you heard of ROAS? It stands for Return On Ad Spend and measures how cost-effective your PPC campaigns are. Find out more in our...
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Written by

David Sharpe

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8 MIN

microsoft audience network

A Guide To Microsoft Audience Network

Read our guide on Microsoft Audience Network and how it uses cutting edge AI to find the perfect audience for your Microsoft Ads campaigns....
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Written by

Will Haswell

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8 MIN

Facebook Ads app

How Much Does Facebook Marketing Cost?

Is Facebook Marketing worth the cost? Find out here with insight into our own data and tips for maximising profit....
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Written by

Jess Kirkbride

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18 MIN

PPC spelt out in lettered wooden blocks

The Definitive Guide To PPC Management

PPC management is the process of overseeing, creating and managing PPC ad spend. Find out everything you need to know about it in our definitive...
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Written by

Danielle Strouther

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18 MIN

The word 'discovery' in neon lights

What Are Google’s Discovery Ads And Why Should You Use Them?

Here is everything you need to know about Google's Discovery Ads, how the new ad format works, and the reasons you should use them....
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Written by

Sophie Logan

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9 MIN

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8 Best Google Adwords Training Courses of 2021

Improve your Google Ads skills with our selection of the 8 best courses, including Udemy, Google, and Lynda....
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Written by

Sophie Logan

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11 MIN

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Prioritise Your Time With An Easy Guide To Google Shopping Scripts

Boost your Google Shopping performance with scripts, optimise your experience and save time for the tasks that matter....
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Written by

Danielle Strouther

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10 MIN

Click Fraud - ClickGuardian

What is Click Fraud & How Do You Beat It?

Click fraud is a serious problem in PPC. Here's more on the concept and how to combat it....
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Written by

Roy Dovaston

ppc advertising

An Alternative Guide To PPC Advertising

PPC advertising is a cost-effective way to turn users into paying customers. This guide will look at how it works and the benefits to your...
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Written by

Amber Dawson

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16 MIN

PPC fraudster

What is PPC Fraud and How Can You Spot It?

PPC fraud is a serious crime and comes in many forms. Guest writer Oli Lynch looks at how you can spot them all....
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Written by

Oli Lynch

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11 MIN

Why You Should Be Advertising on Facebook – A Q&A

Our Paid Social manager Matt Hogan talks to us about why it's important to advertise on Facebook and gives us some tips for getting started....
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Written by

Tom Mortimer

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6 MIN

What are Google Ads Keyword Match Types?

Learn how to correctly use Google Ads keyword match types and improve your conversions, traffic and how your budget is spent....
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Written by

Amber Dawson

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10 MIN

What is PPC Software & How Can It Help Your Small Business in 2020?

PPC software can transform your business in no time. Read on and discover how you can boost your campaign results....
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Written by

Jess Kirkbride

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10 MIN

Digital Advertising Through The Years (Infographic)

With digital advertising now the most popular way to advertise a business, our infographic looks at how it became successful by charting its fascinating history....
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Written by

Phil Coleman

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1 MIN

How To Use Ad Groups in Google Ads

Drive traffic to your business with targeted and better-placed ads by learning the secret behind Google ad groups....
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Written by

Danielle Strouther

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7 MIN