About the Author

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Danielle Strouther

As Adzooma’s Marketing Product Expert, I’m used to writing all the nitty-gritty details about PPC and marketing. You might have seen my work on Search Engine Journal, PPC Hero, Techopedia & more. Away from a screen, you’ll find me drawing all manner of strange monsters and dancing around a pole.

Danielle Strouther

‘s Posts

Paid Marketing Automation Tools In 2021: A Comparison

Automation is the future of paid marketing and the key to success. Find the right tool with our ultimate comparison of all paid marketing Automation...
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Written by

Danielle Strouther

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22 MIN

Everything You Need To Know About Adzooma Marketplace

Adzooma Marketplace connects your business with high-quality leads looking to buy. Here’s everything you need to know about how it works and how your business...
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Written by

Danielle Strouther

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18 MIN

Prioritise Your Workload With New Account Performance Score

Find a PPC performance score for every account in the Adzooma dashboard, making it easy for you to prioritise and focus on the accounts that...
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Written by

Danielle Strouther

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4 MIN

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3 Reasons Why Your Google & Microsoft Ads Won’t Convert & How to Fix Them

If your ads aren't converting on Google Ads or Microsoft Ads, there are ways to fix them. Our guide will show you how....
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Written by

Danielle Strouther

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12 MIN

How To Manage Keyword Bids More Efficiently with Adzooma

Managing keyword bids is the key to reducing wasted spend and getting greater ROI from your campaigns. Find out how you can improve performance in...
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Written by

Danielle Strouther

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20 MIN

Automation Rules Every 30 Minutes

Adzooma becomes the fastest free automation platform with the arrival of 30-minute automation rules....
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Written by

Danielle Strouther

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3 MIN

Bring in 2021 with Cashback on All Your Advertising Spend

Claim cashback on all your advertising spend with our exclusive Revolut offer. Claim your cashback below, or click Adzooma’s new in-app Opportunity....
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Written by

Danielle Strouther

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4 MIN

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Claim $125 in Microsoft Search Advertising Spend with Our New Offer

Get $125 of search advertising spend on Microsoft Advertising when you sign up with $25. This exclusive deal is only available for new customers, read...
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Written by

Danielle Strouther

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5 MIN

How To Apply A Custom Automation Rule In Adzooma

Adzooma’s new automation feature is the most intelligent and advanced system on the market, and it’s easier to use than you might think. Learn how...
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Written by

Danielle Strouther

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15 MIN

And/Or Automations Have Arrived At Adzooma!

Create automation rules for your campaigns using And/Or conditions, so your accounts are protected and optimised no matter the situation. Like the entire Adzooma platform,...
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Written by

Danielle Strouther

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5 MIN

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What is SEO & How Does It Work?

In our beginner's guide to SEO, we show you how it works and how to use it to improve search visibility and user experience....
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Written by

Danielle Strouther

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13 MIN

How a PPC Freelancer Achieved 1100% ROAS using Adzooma

Discover how freelancer Phil Bacon of Bacon Marketing increased conversions by 200% for an 1100% ROAS in just one month of using Adzooma for free....
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Written by

Danielle Strouther

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10 MIN

Better Automation For You And Your Team

Change bids by a % and send notifications to your teammates when an automation rule fires. It’s time for another big update for Adzooma Automation....
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Written by

Danielle Strouther

Introducing The New Adzooma Support Page [Updated]

Find answers to common questions and get support from our team without leaving the Adzooma platform in our brand new support page....
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Written by

Danielle Strouther

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2 MIN

Add & Edit Negative Keywords With Adzooma

Negative keywords have landed at Adzooma. Add and edit them to campaigns and ad groups inside the platform, use broad, phrase and exact match types...
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Written by

Danielle Strouther

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5 MIN

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