The Latest

    • Google
    • Paid
    • PPC

    April 21, 2026

    Why PPC Accounts Don’t Reflect What Actually Works

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    6 MIN

    • Google Ads
    • Microsoft
    • Paid
    • PPC

    April 6, 2026

    How to Prioritise Microsoft Ads Alongside Google

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    2 MIN

    • Google Ads
    • Paid
    • PPC

    March 24, 2026

    Easter Gift Categories: How to Create Higher-Performing Ads

    post

    8 MIN

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How to Measure Lost Revenue in Google Ads Using R

Finding where you're losing revenue can be difficult but with R, you can plug any holes in your Google Ads campaign and save money....

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Written by

Emma Lee

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10 MIN

Microsoft and LinkedIn

How To Target LinkedIn Users Through Microsoft Ads

Get the best return on your investment by targeting LinkedIn users through Microsoft Advertising. Here’s how to use the new feature....

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Written by

Jess Kirkbride

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10 MIN

Better Automation For You And Your Team

Change bids by a % and send notifications to your teammates when an automation rule fires. It’s time for another big update for Adzooma Automation....

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Written by

Danielle Strouther

How To Create A Long-Term PPC Strategy You Can Stick To

Creating a solid PPC strategy can be challenging. Our guide will demonstrate how to implement one and stick to it....

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Written by

Amber Dawson

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12 MIN

How To Set Up A Google Ads Account

In this guide, we show you step-by-step how to set up a Google Ads account and your first campaign....

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Written by

Lucy Puddephatt

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14 MIN

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Claim Cashback on Every £ You Spend with Adzooma & Revolut

Reduce your ad spend on Google, Microsoft, and Facebook Ads with this special Revolut cashback offer in conjunction with Adzooma....

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Written by

Amber Dawson

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6 MIN

Book Your Place on Microsoft’s Talk on Inclusive Marketing at B2B’s Virtual Expo 2020

Join Microsoft's Sophie Sarin as she discusses the company's view on diversity and inclusion in marketing....

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Written by

Jess Kirkbride

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5 MIN

5 of the Best Industries to Advertise on Microsoft Ads

In this article, we look at the 5 best industries for Microsoft Ads and what the platform has to offer compared to Google Ads....

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Written by

Paul Watson

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18 MIN

Introducing The New Adzooma Support Page [Updated]

Find answers to common questions and get support from our team without leaving the Adzooma platform in our brand new support page....

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Written by

Danielle Strouther

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2 MIN

A Beginner’s Guide to Negative Keywords on Google Ads

Almost 50% of advertisers don’t use negative keywords in their Google Ads campaigns, and it’s costing them. Save budget and wasted clicks with these tips...

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Written by

Amber Dawson

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12 MIN

How To Influence People To Choose Your Brand Through Human Psychology

Here’s how you can use the psychology of persuasion to get people to say yes to your brand....

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Written by

Jess Kirkbride

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12 MIN

103 of the Best SAAS Black Friday Deals of 2020

We’ve searched the web for the best Black Friday deals in SAAS....

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Written by

Adzooma

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30 MIN

How to Ensure Your Web Design Agency Delivers Success

Your business website needs to be at its best to generate sales. In this guide, we’ll discuss the ways a web design agency can help...

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Written by

Rob Wass

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8 MIN

7 Tips To Get More Social Media Followers & Compete With Big Brands

Read our guide on how to beat the bigger brands and get more followers on Twitter, Facebook, and Instagram....

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Written by

Jess Kirkbride

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15 MIN

Add & Edit Negative Keywords With Adzooma

Negative keywords have landed at Adzooma. Add and edit them to campaigns and ad groups inside the platform, use broad, phrase and exact match types...

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Written by

Danielle Strouther

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5 MIN

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