The Latest

    • Microsoft Advertising
    • Paid
    • PPC

    Equal Budgets, Unequal Results: A Common Google Ads Mistake

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    10 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    The Top 5 Microsoft Advertising Mistakes Wasting Small Budgets (and How to Fix Them)

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    10 MIN

    • Microsoft Advertising
    • Paid
    • PPC

    Which Meta Ads Metrics Actually Matter (and which ones to stop obsessing over)

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    7 MIN

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2025
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In this article, we look at the 5 best industries for Microsoft Ads and what the platform has to offer compared to Google Ads....

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Written by

Paul Watson

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18 MIN

Find answers to common questions and get support from our team without leaving the Adzooma platform in our brand new support page....

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Written by

Danielle Strouther

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2 MIN

Almost 50% of advertisers don’t use negative keywords in their Google Ads campaigns, and it’s costing them. Save budget and wasted clicks with these tips...

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Written by

Amber Dawson

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12 MIN

Here’s how you can use the psychology of persuasion to get people to say yes to your brand....

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Written by

Jess Kirkbride

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12 MIN

We’ve searched the web for the best Black Friday deals in SAAS....

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Written by

Adzooma

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30 MIN

Your business website needs to be at its best to generate sales. In this guide, we’ll discuss the ways a web design agency can help...

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Written by

Rob Wass

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8 MIN

Read our guide on how to beat the bigger brands and get more followers on Twitter, Facebook, and Instagram....

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Written by

Jess Kirkbride

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15 MIN

Negative keywords have landed at Adzooma. Add and edit them to campaigns and ad groups inside the platform, use broad, phrase and exact match types...

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Written by

Danielle Strouther

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5 MIN

Read our 5 essential tips on how to choose the right web agency for your business needs....

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Written by

Simba Muganiri

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6 MIN

In this guide, we'll show you everything you need to know before you select the right web design agency....

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Written by

Simba Muganiri

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8 MIN

Learn how to take advantage of native ads to boost conversions and maximise ROI with platforms such as Taboola and Outbrain....

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Written by

Amber Dawson

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10 MIN

We looked at the importance of website design and how it influences your business success and growth....

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Written by

Adzooma

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6 MIN

With marketing events moving online, what does this mean for the way digital marketers network? We looked at the state of virtual events in 2020....

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Written by

Amber Dawson

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10 MIN

Behavioural economics studies the psychological aspects of economical decisions. We looked at how that affects PPC and business....

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Written by

Jess Kirkbride

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18 MIN

Apple appears to be picking fights with everyone of late. But are they the superhero or the bad guy?...

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Written by

Amber Dawson

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12 MIN

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