Google Ads Update Explained: Where Do Your Audience Ideas Come From?

We looked at what the newest Google Ads update means for PPC advertisers....
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Written by

Jess Kirkbride

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4 MIN

Stars on a blue table

What Is Google Ads Quality Score and How Do You Use It?

Quality Score is a key factor in reaching the top position on Google Ads. Our guide looks at the metric and how to use it...
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Written by

Rob Wass

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8 MIN

What Marketers Need To Know About Brazil’s LGPD Privacy Law

Brazil’s LGPD is the latest privacy law due to come into effect. Here’s what you need to know about it and how it might affect...
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Written by

Danielle Strouther

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5 MIN

Google Ads Remarketing

A Guide To Google Ads Remarketing

Find out how to win conversions from returning customers with our guide to Google Ads remarketing....
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Written by

Sophie Logan

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11 MIN

What Is Conversion Tracking And How Does It Work?

Conversion tracking allows advertisers to monitor how customers engage with ads. Read our guide on how it all works....
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Written by

Mark Neale

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10 MIN

Sal Mohammed - Equality and The Invisible Problem

Equality and The Invisible Problem

Sal Mohammed delivers a personal story about inequality, invisible inconveniences, and how to bring them to the attention of others....
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Written by

Sal Mohammed

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8 MIN

Women in tech in a meeting

Women In Tech: Facing The Microaggressions Of A Male-Dominated Industry

The true impact of inequality for women in tech, described by today's female CEO's, founders, and innovators....
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Written by

Jess Kirkbride

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20 MIN

A person holding a phone on Google Maps

How To Perfect Google Local Campaigns

Are you using location targeting for your paid ads? Our guide will show you how to create the best Local Campaigns on Google Ads....
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Written by

Jess Kirkbride

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12 MIN

Women in Tech Q&A for International Women's Day 2020

Women In Tech: Q&A From International Women’s Day 2020

We spoke to 7 outstanding women in tech for International Women's Day back in March to find out more about their opinions on the industry....
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Written by

Jaye Bonser

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15 MIN

A Black woman holding a speech bubble over her head in a room of White people

Being Black in Digital Marketing

In a White-dominated industry, what is it like being Black in digital marketing and does technology help or hinder those experiences?...
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Written by

Luke Davis

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24 MIN

A person at their desk

8 Red-Hot PPC News Updates In June

Here is our round up of 8 of June's biggest news updates in the PPC industry, featuring Google, Linked, Facebook, and Instagram....
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Written by

Jess Kirkbride

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11 MIN

How To Use Google Analytics To Improve Your CRO

How To Use Google Analytics To Improve Your CRO

Google Analytics and CRO is the perfect combo for insights that can boost sales and conversions. Read our guide on how it all works....
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Written by

David Sharpe

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12 MIN

Ad Rank

What is Ad Rank for Google Ads?

In this article, we explain what Ad Rank is for Google Ads, why it’s important, and how you can use it to create better Google...
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Written by

Ricki Gogna

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8 MIN

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What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...
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Written by

Mark Neale

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9 MIN

22 Cost-Effective Ways To Advertise Online During COVID-19

22 Cost-Effective Ways To Advertise Online During COVID-19

There are so many methods and techniques to try when advertising online. Here are 23 ways you can save money and boost traffic during COVID-19....
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Written by

Jess Kirkbride

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16 MIN