AI, PPC

September 1, 2020

A Guide To AI in Advertising

Artificial intelligence plays a significant role in online advertising. In this guide, we discuss how machine learning and AI is used in the industry....

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8 MIN

Marketplace

September 1, 2020

A Guide to Content Marketing for Luxury Brands

In this guide, we look at how the elements you need to build a content marketing strategy for your luxury brand....

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8 MIN

Google

August 3, 2020

A Guide To Google Shopping Optimisation

Google Shopping campaigns can always be improved. Our guide shows you how to optimise your campaigns and increase revenue....

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11 MIN

Microsoft

August 3, 2020

What are Creative Specs in Microsoft Advertising?

In this article, we will look at creative specifications within the Microsoft Advertising platform, why you must follow them, and the different specs you need...

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9 MIN

Facebook

July 29, 2020

A Guide to Facebook Video Ads

Facebook video ads offer incredible engagement rates. Our guide will show you how to set them up and their benefits....

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9 MIN

Google, PPC

July 27, 2020

A Guide to the Best Bidding Strategies for Google Adwords

Google Ads offers a variety of bidding strategies from Maximising Clicks to Enhanced CPC. Our guide shows you how to use them to boost you...

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8 MIN

Google, PPC

July 24, 2020

Enhanced CPC: A Google Ads Guide

Enhanced CPC automatically adjusts manual bids to help you get more conversions. Our guide shows you how to use it to boost campaign performance....

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8 MIN

Google, PPC

July 23, 2020

Smart Bidding: A Google Ads Guide

Smart Bidding uses machine learning to generate automated bid strategies in Google Ads. Our guide shows you how it works....

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8 MIN

Facebook

July 20, 2020

What Is A Facebook Pixel and Why Do You Need One?

Find out what a Facebook Pixel is, how it helps to track Facebook Ads conversions, and more with our guide....

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8 MIN

Google

July 17, 2020

What Is Google Ads Quality Score and How Do You Use It?

Quality Score is a key factor in reaching the top position on Google Ads. Our guide looks at the metric and how to use it...

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8 MIN

Google

July 16, 2020

A Guide To Google Ads Remarketing

Find out how to win conversions from returning customers with our guide to Google Ads remarketing....

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11 MIN

Google

July 16, 2020

What Is Conversion Tracking And How Does It Work?

Conversion tracking allows advertisers to monitor how customers engage with ads. Read our guide on how it all works....

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10 MIN

Branding, Content, Marketplace

July 6, 2020

How To Get Clients For Your Advertising Agency

Gaining clients can be a challenge for ad agencies. But these 9 methods should boost visibility and get more clients in....

Written by

12 MIN

Google, PPC

June 26, 2020

What is Ad Rank for Google Ads?

In this article, we explain what Ad Rank is for Google Ads, why it’s important, and how you can use it to create better Google...

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8 MIN

Google, PPC

June 23, 2020

What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...

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9 MIN

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