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A Guide To AI in Advertising

Artificial intelligence plays a significant role in online advertising. In this guide, we discuss how machine learning and AI is used in the industry....
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Written by

Thomas Hampson

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8 MIN

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A Guide to Content Marketing for Luxury Brands

In this guide, we look at how the elements you need to build a content marketing strategy for your luxury brand....
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Written by

Jess Kirkbride

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8 MIN

google shopping

A Guide To Google Shopping Optimisation

Google Shopping campaigns can always be improved. Our guide shows you how to optimise your campaigns and increase revenue....
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Written by

Ricki Gogna

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11 MIN

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What are Creative Specs in Microsoft Advertising?

In this article, we will look at creative specifications within the Microsoft Advertising platform, why you must follow them, and the different specs you need...
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Written by

Mark Neale

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9 MIN

Facebook Video Ads

A Guide to Facebook Video Ads

Facebook video ads offer incredible engagement rates. Our guide will show you how to set them up and their benefits....
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Written by

Matt Hogan

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9 MIN

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A Guide to the Best Bidding Strategies for Google Adwords

Google Ads offers a variety of bidding strategies from Maximising Clicks to Enhanced CPC. Our guide shows you how to use them to boost you...
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Written by

David Sharpe

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8 MIN

enhanced cpc

Enhanced CPC: A Google Ads Guide

Enhanced CPC automatically adjusts manual bids to help you get more conversions. Our guide shows you how to use it to boost campaign performance....
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Written by

James Rooney

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8 MIN

Smart Bidding: A Google Ads Guide

Smart Bidding uses machine learning to generate automated bid strategies in Google Ads. Our guide shows you how it works....
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Written by

Adzooma

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8 MIN

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What Is A Facebook Pixel and Why Do You Need One?

Find out what a Facebook Pixel is, how it helps to track Facebook Ads conversions, and more with our guide....
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Written by

Matt Hogan

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8 MIN

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What Is Google Ads Quality Score and How Do You Use It?

Quality Score is a key factor in reaching the top position on Google Ads. Our guide looks at the metric and how to use it...
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Written by

Rob Wass

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8 MIN

Google Ads Remarketing

A Guide To Google Ads Remarketing

Find out how to win conversions from returning customers with our guide to Google Ads remarketing....
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Written by

Sophie Logan

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11 MIN

What Is Conversion Tracking And How Does It Work?

Conversion tracking allows advertisers to monitor how customers engage with ads. Read our guide on how it all works....
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Written by

Mark Neale

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10 MIN

How To Get Clients For Your Advertising Agency

Gaining clients can be a challenge for ad agencies. But these 9 methods should boost visibility and get more clients in....
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Written by

Ricki Gogna

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12 MIN

Ad Rank

What is Ad Rank for Google Ads?

In this article, we explain what Ad Rank is for Google Ads, why it’s important, and how you can use it to create better Google...
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Written by

Ricki Gogna

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8 MIN

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What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...
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Written by

Mark Neale

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9 MIN

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