7 MIN
- Google Ads
- Paid
- ROAS
August 18, 2026

ROAS vs Profit: Are You Optimising the Right Metric?
WRITTEN BY

Amy Gallagher
6 MIN
- Paid
- PPC
August 10, 2026

How to Generate More Leads Before Q4 (Without Increasing Your Budget)
WRITTEN BY

Amy Gallagher
6 MIN
- Paid
- PPC
July 21, 2026

5 Places to Look If Paid Leads Suddenly Drop
WRITTEN BY

Amy Gallagher

The Latest

- Google Ads
- Paid
- ROAS
August 18, 2026

ROAS vs Profit: Are You Optimising the Right Metric?

7 MIN
- Paid
- PPC
August 10, 2026

How to Generate More Leads Before Q4 (Without Increasing Your Budget)

6 MIN
- Paid
- PPC
July 21, 2026

5 Places to Look If Paid Leads Suddenly Drop

6 MIN

Tags:

PPC, Theory

November 4, 2020

Applying Behavioural Economics To Business & PPC: An Analysis

Behavioural economics studies the psychological aspects of economical decisions. We looked at how that affects PPC and business....

Written by

Jess Kirkbride

18 MIN

Facebook, Google

November 2, 2020

With Apple Taking On The World, What Does This Mean For Advertisers?

Apple appears to be picking fights with everyone of late. But are they the superhero or the bad guy?...

Written by

Amber Dawson

12 MIN

Instagram

October 30, 2020

10 Top Tips for Instagram Marketers

Our list of tips will show you how to get the most out of Instagram marketing, from optimising your profile to reaching your target audience....

Written by

Lucy Puddephatt

8 MIN

Content

October 30, 2020

7 Things I Wish Someone Told Me When I Started Content Marketing

If you want to be an excellent content marketer, you need strong foundations to work on. Here are 7 trusted techniques I wish I knew...

Written by

Jess Kirkbride

15 MIN

Marketplace

October 28, 2020

Top 5 Twitter Marketing Agencies

In this article, we discuss some of the top advertising agencies specialising in Twitter marketing to help you build your brand....

Written by

Jaye Bonser

7 MIN

October 28, 2020

How To Make Your PPC Ads Stand Out in a Socially-Conscious World

It's important to think about the environment when we market products. Here's how to create ads that take our planet into consideration....

Written by

Amber Dawson

12 MIN

Google

October 28, 2020

Google Antitrust Lawsuit: 77% of People Believe Google Deceives Users

As the US government sues Google, Adzooma asks users how trustworthy they find the company & the opinions of their ads. These are the results....

Written by

Danielle Strouther

8 MIN

Facebook

October 27, 2020

5 Creative Ways to Use Facebook Ads Retargeting

With these 5 Facebook Ads retargeting strategies, you will increase clicks, brand awareness, and improve engagement....

Written by

Matt Hogan

9 MIN

Updates

October 27, 2020

Be In It To Win It: Get Your Hands On Exclusive Prizes This Black Friday

Adzooma is launching a Black Friday Refer-A-Friend challenge with exclusive prizes on offer. Here's everything you need to know....

Written by

Jess Kirkbride

7 MIN

Marketplace, Updates

October 26, 2020

Find Adzooma Marketplace From Your Dashboard

You can now access Adzooma Marketplace from your dashboard for an easier way to find marketing services and solutions to grow your business....

Written by

Danielle Strouther

3 MIN

Branding, Content, Marketplace

October 26, 2020

Marketing the Marketplace: Behind the Scenes

Here's the lowdown on how we marketed Adzooma Marketplace from concept to content marketing....

Written by

Amber Dawson

8 MIN

October 23, 2020

How To Prepare Your PPC Campaigns For The COVID-19-Affected Holiday Season

With Halloween, Thanksgiving, and Christmas approaching, you'll need to bolster your PPC efforts. Our guide shows you how you can prepare for the holidays....

Written by

Amber Dawson

15 MIN